MARK MURPHY MEDIA LTD

Executive Summary

MARK MURPHY MEDIA LTD is a newly incorporated micro-entity showing early signs of financial distress with negative equity and no assets to cover liabilities. The company is in a fragile financial state but this is typical for a start-up pre-revenue. Immediate focus should be on capital raising, revenue generation, and close financial management to stabilize and improve its financial health.

MARK MURPHY MEDIA LTD - Analysis Report

Company Number: 14958152

Analysis Date: 2025-07-29 14:44 UTC

Financial Health Assessment for MARK MURPHY MEDIA LTD (as at 30 June 2024)

---

1. Financial Health Score: D

Explanation:
The company shows a negative net asset position of £1,627, indicating that its liabilities currently exceed its assets. This is a symptom of financial distress, especially for a micro-entity. Given the absence of fixed or current assets, zero revenue or profits reported, and negative equity, the financial health is weak. The company is in its infancy (incorporated mid-2023), so this could be an early start-up phase issue, but the current figures suggest urgent attention is needed.

---

2. Key Vital Signs

Metric	Value	Interpretation
Net Assets / Equity	-£1,627	Negative equity signals the company owes more than it owns, a sign of balance sheet weakness.
Fixed Assets	£0	No long-term assets, possibly indicating no investment in equipment or property yet.
Current Assets	£0	No cash or receivables on hand, indicating no liquidity buffer.
Current Liabilities	£1,627	Debts payable within 1 year exist, but no current assets to cover them, poor short-term solvency.
Net Current Assets (Working Capital)	-£1,627	Negative working capital means the company may struggle to meet short-term obligations.
Employee Count	0	No employees, consistent with start-up or dormant operations.
Account Category	Micro	Simplified reporting but limited scope for detailed financial health insight.
Company Age	~1 year	Very young company, likely pre-revenue or pre-operational.

---

3. Diagnosis: What the Financial Data Reveals

The financial "symptoms" indicate MARK MURPHY MEDIA LTD is in an early developmental stage with no recorded assets or income yet liabilities present. The negative net assets (equity) is a primary concern akin to a patient with low vital signs, suggesting the company is "underweight" financially and could face solvency risks if this condition persists.

No fixed or current assets reveal a lack of investment or operational activity so far, while the presence of current liabilities without assets to cover them suggests the company may be relying on credit or outstanding bills that have yet to be settled.

The absence of employees aligns with a start-up phase where the company may be building infrastructure or awaiting funding. The directors, both media consultants and shareholders, appear to have equal control, which is positive for governance but does not mitigate the financial fragility.

Overall, the company is not yet generating operational cash flow ("healthy cash flow" is absent). The financial "symptom" is distress, but the "patient" is young and may recover with the right intervention.

---

4. Recommendations: Actions to Improve Financial Wellness

• Raise Capital or Inject Funds: To remedy negative equity and build a liquidity buffer, the company should consider capital injection from shareholders or external investors.
• Generate Revenue: Focus on commencing trading activities to build current assets (cash, receivables) and reduce reliance on creditors.
• Manage Liabilities: Negotiate payment terms or reduce current liabilities to improve working capital.
• Financial Planning: Develop a detailed cash flow forecast to monitor and manage short-term financial health and avoid liquidity crises.
• Cost Control: Keep expenses minimal until revenue streams stabilize to prevent further erosion of equity.
• Regular Monitoring: Frequent review of financial statements and key metrics to detect early warning signs of distress.
• Professional Advice: Engage financial advisors for strategic planning and possibly restructuring if negative equity persists.

---