{"name":"ACTUAL PERCEPTIONS LTD","company_number":"13477380","status":"Active","type":"Private Limited Company","incorporated":"2021-06-25","dissolved":null,"registered_office":"Broom House 39/43 London Road, Hadleigh, Benfleet, Essex, England, SS7 2QL","postcode":"SS7 2QL","sic_codes":[{"code":70229,"description":"Management consultancy activities other than financial management"}],"principal_activity":null,"previous_names":[],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"30 June","last_made_up_to":"2025-06-30","next_due":"2027-03-31"},"employees":{"count":1,"accounts_date":"2025-06-30"},"financials":[{"financial_date":"2025-06-30","net_assets":101213,"cash":155451,"average_employees":1},{"financial_date":"2024-06-30","net_assets":78963,"cash":117055,"average_employees":1},{"financial_date":"2023-06-30","net_assets":37915,"cash":65900},{"financial_date":"2022-06-30","cash":7300},{"financial_date":"2021-06-24"}],"officers":{"current":1,"resigned":1,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":null,"outstanding":null},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Actual Perceptions Ltd has positioned itself as a niche business support services provider with strong financial growth and liquidity, backed by decisive ownership. Its lean operational model and improving capital base form a solid foundation for targeted expansion into adjacent service offerings and client segments. However, the company must address scalability constraints, diversify its human capital, and mitigate concentration risks to sustain competitive advantage and capitalize fully on growth opportunities.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/actual-perceptions","people":"https://www.companiesintheuk.co.uk/company/actual-perceptions/people","filing_history":"https://www.companiesintheuk.co.uk/company/actual-perceptions/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/13477380","financials":"https://www.companiesintheuk.co.uk/company/actual-perceptions/financial","control":"https://www.companiesintheuk.co.uk/company/actual-perceptions/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/actual-perceptions/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/actual-perceptions"}