{"name":"APPEAR HERE LIMITED","company_number":"07736672","status":"Active","type":"Private Limited Company","incorporated":"2011-08-11","dissolved":null,"registered_office":"11-12 Great Sutton Street, London, United Kingdom, EC1V 0BX","postcode":"EC1V 0BX","sic_codes":[{"code":79909,"description":"Other reservation service activities not elsewhere classified"}],"principal_activity":null,"previous_names":[],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"26 December","last_made_up_to":"2024-12-31","next_due":"2026-12-26"},"employees":{"count":21,"accounts_date":"2024-12-31"},"financials":[{"financial_date":"2024-12-31","net_assets":2987106,"cash":359054,"average_employees":21},{"financial_date":"2023-12-31","net_assets":4103341,"cash":1050835,"average_employees":22},{"financial_date":"2022-12-31","cash":1318625},{"financial_date":"2021-12-31","net_assets":4629878,"cash":2116782},{"financial_date":"2020-12-31","net_assets":6808622,"cash":3972877}],"officers":{"current":4,"resigned":9,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Appear Here is the UK's category-defining pop-up retail marketplace, but its FY2024 balance sheet shows a business in retrenchment rather than scale-up: losses have halved to ~£1.1M yet cash has fallen to £359k — under a year of runway — with no new equity raised and £529k of debt introduced to bridge liquidity. Sector conditions (normalised flexible retail, empty-rates-driven landlord demand, experiential retail budgets) favour its asset-light model, but the proptech funding winter and agency encroachment mean the company must now reach profitability on its own cash generation. It remains a niche leader with a strong brand and founder alignment, but its competitive position is increasingly dependent on converting a receivables-heavy balance sheet into cash rather than on further market expansion.","website":"https://www.appearhere.co.uk/","links":{"page":"https://www.companiesintheuk.co.uk/ltd/appear-here","people":"https://www.companiesintheuk.co.uk/company/appear-here/people","filing_history":"https://www.companiesintheuk.co.uk/company/appear-here/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/07736672","financials":"https://www.companiesintheuk.co.uk/company/appear-here/financial","control":"https://www.companiesintheuk.co.uk/company/appear-here/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/appear-here/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/appear-here"}