{"name":"BARB AUDIENCES LIMITED","company_number":"03611026","status":"Active","type":"PRI/LTD BY GUAR/NSC (Private, limited by guarantee, no share capital)","incorporated":"1998-07-31","dissolved":null,"registered_office":"4th Floor 114 St. Martin's Lane, London, United Kingdom, WC2N 4BE","postcode":"WC2N 4BE","sic_codes":[{"code":82990,"description":"Other business support service activities not elsewhere classified"}],"principal_activity":"The principal activity of the company continued to be that of the commissioning of television audience research.","previous_names":[{"name":"BROADCASTERS' AUDIENCE RESEARCH BOARD LIMITED","changed_on":"2023-01-10"},{"name":"BARB PROTEM LIMITED","changed_on":"1999-08-17"}],"warnings":[],"accounts":{"category":"Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":14,"accounts_date":"2025-12-31"},"financials":[{"financial_date":"2025-12-31","profit_loss":0,"net_assets":0,"cash":9551735,"average_employees":14},{"financial_date":"2024-12-31","profit_loss":0,"net_assets":0,"cash":7017876,"average_employees":14},{"financial_date":"2023-12-31","profit_loss":0,"net_assets":0,"cash":11029215,"average_employees":14}],"officers":{"current":27,"resigned":26,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"BARB Audiences Limited is a structurally unusual credit proposition—a company limited by guarantee operating on a deliberate break-even basis as the UK's television audience measurement body. Revenue grew strongly to £21.9M with contracted visibility through 2029, and the entity's quasi-monopoly position provides significant business resilience. However, the zero net assets position by design eliminates traditional equity protection, and the 36% cash decline during the contract transition warrants monitoring. Any credit facility should be structured against cash flows rather than balance sheet, with covenants reflecting the entity's unique non-profit-distributing model.","website":"https://www.barb.co.uk/","links":{"page":"https://www.companiesintheuk.co.uk/ltd/barb-audiences","people":"https://www.companiesintheuk.co.uk/company/barb-audiences/people","filing_history":"https://www.companiesintheuk.co.uk/company/barb-audiences/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/03611026","financials":"https://www.companiesintheuk.co.uk/company/barb-audiences/financial","control":"https://www.companiesintheuk.co.uk/company/barb-audiences/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/barb-audiences/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/barb-audiences"}