{"name":"BIRA DIRECT LIMITED","company_number":"00739251","status":"Active","type":"Private Limited Company","incorporated":"1962-10-30","dissolved":null,"registered_office":"225 Bristol Road, Edgbaston, Birmingham, B5 7UB","postcode":"B5 7UB","sic_codes":[{"code":46900,"description":"Non-specialised wholesale trade"}],"principal_activity":"The principal activity of the company continued to be that of","previous_names":[{"name":"BHF DIRECT LIMITED","changed_on":"2011-05-13"},{"name":"HARDWARE FEDERATION MERCHANDISING COMPANY LIMITED (THE)","changed_on":"1998-10-08"}],"warnings":[],"accounts":{"category":"Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":4,"accounts_date":"2025-12-31"},"financials":[{"financial_date":"2025-12-31","profit_loss":39407,"cash":615541,"average_employees":4},{"financial_date":"2024-12-31","profit_loss":212939,"cash":711963,"average_employees":5}],"officers":{"current":10,"resigned":28,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":1,"outstanding":1},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":null,"website":"https://bira.co.uk/","links":{"page":"https://www.companiesintheuk.co.uk/ltd/bira-direct","people":"https://www.companiesintheuk.co.uk/company/bira-direct/people","filing_history":"https://www.companiesintheuk.co.uk/company/bira-direct/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/00739251","financials":"https://www.companiesintheuk.co.uk/company/bira-direct/financial","control":"https://www.companiesintheuk.co.uk/company/bira-direct/control"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/bira-direct"}