{"name":"DARA DIRECT LTD","company_number":"14374731","status":"Active","type":"Private Limited Company","incorporated":"2022-09-25","dissolved":null,"registered_office":"81b Lansdowne Road, Leicester, United Kingdom, LE2 8AS","postcode":"LE2 8AS","sic_codes":[{"code":47910,"description":"Retail sale via mail order houses or via Internet"},{"code":47990,"description":"Other retail sale not in stores, stalls or markets"},{"code":70229,"description":"Management consultancy activities other than financial management"}],"principal_activity":null,"previous_names":[],"warnings":["The most recent accounts indicate this company is dormant and not trading."],"accounts":{"category":"Dormant","year_end":"30 September","last_made_up_to":"2025-09-30","next_due":"2027-06-30"},"employees":null,"financials":[{"financial_date":"2025-09-30","net_assets":1},{"financial_date":"2024-09-30","net_assets":1},{"financial_date":"2023-09-30","net_assets":1}],"officers":{"current":1,"resigned":0,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":null,"outstanding":null},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"DARA DIRECT LTD currently exists as a dormant entity with full ownership control centralized in a single director, positioning it for agile but untested market entry in management consultancy and digital retail sectors. While its dormant status limits immediate market presence, the company holds strategic flexibility to capitalize on digital and consultancy growth opportunities. To succeed, it must quickly establish operational traction, focus its business model, and mitigate single-person governance risks to overcome competitive barriers and unlock scalable growth potential.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/dara-direct","people":"https://www.companiesintheuk.co.uk/company/dara-direct/people","filing_history":"https://www.companiesintheuk.co.uk/company/dara-direct/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/14374731","financials":"https://www.companiesintheuk.co.uk/company/dara-direct/financial","control":"https://www.companiesintheuk.co.uk/company/dara-direct/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/dara-direct/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/dara-direct"}