{"name":"DIRECT EASTERN LIMITED","company_number":"04454389","status":"Active","type":"Private Limited Company","incorporated":"2002-06-05","dissolved":null,"registered_office":"Unit D3 Friarsgate Whitby Avenue, Park Royal, London, NW10 7SE","postcode":"NW10 7SE","sic_codes":[{"code":46420,"description":"Wholesale of clothing and footwear"}],"principal_activity":null,"previous_names":[],"warnings":[],"accounts":{"category":"Unaudited Abridged","year_end":"31 March","last_made_up_to":"2026-03-31","next_due":"2027-12-31"},"employees":{"count":0,"accounts_date":"2026-03-31"},"financials":[{"financial_date":"2026-03-31","net_assets":977770,"cash":23539,"average_employees":0},{"financial_date":"2025-03-31","net_assets":938136,"cash":6268,"average_employees":0},{"financial_date":"2024-03-31","net_assets":860620,"cash":1580,"average_employees":1},{"financial_date":"2023-03-31","net_assets":881743,"cash":11906},{"financial_date":"2022-03-31","net_assets":898152,"cash":8060}],"officers":{"current":2,"resigned":7,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":2,"outstanding":2},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Direct Eastern Limited shows a strengthening balance sheet with positive net assets approaching £1 million and no long-term debt, but short-term liquidity is constrained because current creditors exceed current assets and cash reserves are low relative to near-term obligations. A material related-party debtor and the absence of an income statement in the abridged filing limit visibility into trading performance and cash generation. Overall, the company appears solvent on an asset-backed basis but warrants closer liquidity scrutiny.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/direct-eastern","people":"https://www.companiesintheuk.co.uk/company/direct-eastern/people","filing_history":"https://www.companiesintheuk.co.uk/company/direct-eastern/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/04454389","financials":"https://www.companiesintheuk.co.uk/company/direct-eastern/financial","control":"https://www.companiesintheuk.co.uk/company/direct-eastern/control","charges":"https://www.companiesintheuk.co.uk/company/direct-eastern/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/direct-eastern/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/direct-eastern"}