{"name":"GOODSHAPE UK LIMITED","company_number":"05297929","status":"Active","type":"Private Limited Company","incorporated":"2004-11-26","dissolved":null,"registered_office":"10 Upper Berkeley Street, London, England, W1H 7PE","postcode":"W1H 7PE","sic_codes":[{"code":78300,"description":"Human resources provision and management of human resources functions"}],"principal_activity":null,"previous_names":[{"name":"FIRST CARE LIMITED","changed_on":"2021-10-27"},{"name":"HEALTH AND ABSENCE LIMITED","changed_on":"2007-08-13"}],"warnings":[],"accounts":{"category":"Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":null,"financials":[{"financial_date":"2016-12-31","net_assets":24992,"cash":42111},{"financial_date":"2015-12-31","net_assets":-329051,"cash":62204}],"officers":{"current":2,"resigned":21,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"GoodShape UK Limited is a 20-year-old absence management business undergoing a significant strategic pivot from a service-delivery model to a proprietary SaaS platform. The 2023 financial year demonstrated encouraging operational progress—gross margins improved by 46% to 54%, average contract values rose 17%, and net losses narrowed by 36%—but the company remains deeply loss-making with £4.96M of red ink on £6.1M revenue and a capital structure dependent on related-party debt. The macro tailwind from the UK's sickness absence crisis is real and growing, and GoodShape's data-driven positioning is strategically sound, but the business must demonstrate that its mid-2024 breakeven target is achievable and that its SaaS margins can converge toward industry norms of 65-80% before it can be considered a sustainably competitive player in the HR tech market.","website":"https://www.goodshape.com","links":{"page":"https://www.companiesintheuk.co.uk/ltd/first-care","people":"https://www.companiesintheuk.co.uk/company/first-care/people","filing_history":"https://www.companiesintheuk.co.uk/company/first-care/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/05297929","financials":"https://www.companiesintheuk.co.uk/company/first-care/financial","control":"https://www.companiesintheuk.co.uk/company/first-care/control","charges":"https://www.companiesintheuk.co.uk/company/first-care/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/first-care/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/first-care"}