{"name":"FRAMELESS CREATIVE LIMITED","company_number":"13828120","status":"Active","type":"Private Limited Company","incorporated":"2022-01-04","dissolved":null,"registered_office":"Frameless Unit 2, 6 Marble Arch, London, England, W1H 7EJ","postcode":"W1H 7EJ","sic_codes":[{"code":91020,"description":"Museums activities"}],"principal_activity":"The principal business is a leading IP owner and provider of immersive digital content.","previous_names":[{"name":"DIGITAL ART CONSULTANCY LIMITED","changed_on":"2022-08-25"}],"warnings":[],"accounts":{"category":"Group","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":4,"accounts_date":"2022-12-31"},"financials":[{"financial_date":"2022-12-31","profit_loss":567405,"net_assets":967306,"average_employees":4}],"officers":{"current":5,"resigned":4,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":null,"outstanding":null},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Frameless Creative Limited represents an ambitious, heavily leveraged entrant in the UK's rapidly growing immersive experience sector, with its Marble Arch location and claimed scale providing meaningful competitive advantages. However, the extreme gearing ratio of approximately 7:1, combined with net current liabilities and minimal cash reserves, creates significant financial fragility that leaves the business vulnerable to interest rate movements and visitor demand fluctuations. The company's first-year profitability is encouraging but must be interpreted cautiously given the group structure and the typical \"novelty premium\" that new immersive experiences enjoy in their inaugural period—sustaining this performance through years two and three will be the true test of commercial viability.","website":"https://frameless.com/","links":{"page":"https://www.companiesintheuk.co.uk/ltd/frameless-creative","people":"https://www.companiesintheuk.co.uk/company/frameless-creative/people","filing_history":"https://www.companiesintheuk.co.uk/company/frameless-creative/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/13828120","financials":"https://www.companiesintheuk.co.uk/company/frameless-creative/financial","control":"https://www.companiesintheuk.co.uk/company/frameless-creative/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/frameless-creative/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/frameless-creative"}