{"name":"FRUITWISE LTD","company_number":"13507678","status":"Active","type":"Private Limited Company","incorporated":"2021-07-13","dissolved":null,"registered_office":"2-4 Wokingham Road, (Office 1), Reading, England, RG6 1JG","postcode":"RG6 1JG","sic_codes":[{"code":47210,"description":"Retail sale of fruit and vegetables in specialised stores"}],"principal_activity":null,"previous_names":[],"warnings":[],"accounts":{"category":"Micro","year_end":"30 June","last_made_up_to":"2025-06-30","next_due":"2027-03-31"},"employees":{"count":1,"accounts_date":"2025-06-30"},"financials":[{"financial_date":"2025-06-30","net_assets":13360,"average_employees":1},{"financial_date":"2024-06-30","net_assets":12299,"average_employees":1},{"financial_date":"2023-06-30","net_assets":15125},{"financial_date":"2022-06-30","net_assets":12973}],"officers":{"current":1,"resigned":0,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":null,"outstanding":null},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"FRUITWISE LTD is a niche, community-focused retailer of fresh fruit and vegetables with a solid financial footing and agile governance structure. Its primary competitive advantages lie in localized expertise, product specialization, and cost-efficient operations, but it faces growth constraints due to scale and market concentration. Strategic growth should target product diversification, digital channel development, and supply chain partnerships while managing risks related to market competition, operational capacity, and leadership concentration.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/fruitwise","people":"https://www.companiesintheuk.co.uk/company/fruitwise/people","filing_history":"https://www.companiesintheuk.co.uk/company/fruitwise/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/13507678","financials":"https://www.companiesintheuk.co.uk/company/fruitwise/financial","control":"https://www.companiesintheuk.co.uk/company/fruitwise/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/fruitwise/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/fruitwise"}