{"name":"FRUUGO.COM LTD","company_number":"06553460","status":"Active","type":"Private Limited Company","incorporated":"2008-04-03","dissolved":null,"registered_office":"13 Fountain Street, Ulverston, Cumbria, LA12 7EQ","postcode":"LA12 7EQ","sic_codes":[{"code":63990,"description":"Other information service activities not elsewhere classified"}],"principal_activity":"The principal activity is set out in the Strategic Report.","previous_names":[{"name":"DIRECTORY TECHNOLOGIES LIMITED","changed_on":"2010-11-22"}],"warnings":[],"accounts":{"category":"Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":165,"accounts_date":"2025-12-31"},"financials":[{"financial_date":"2025-12-31","profit_loss":1378617,"net_assets":-2397633,"cash":11175066,"average_employees":165},{"financial_date":"2024-12-31","profit_loss":-10102250,"net_assets":-4102214,"cash":14513950,"average_employees":189},{"financial_date":"2022-12-31","turnover":65473895,"cash":38850702},{"financial_date":"2021-12-31","turnover":30720429,"cash":19574189},{"financial_date":"2016-12-31","net_assets":666955,"cash":849102}],"officers":{"current":9,"resigned":12,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":1,"outstanding":1},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Fruugo.com Ltd has transformed from a distressed startup into a high-growth, cash-generative cross-border e-commerce marketplace with a defensible asset-light model, proven scalability, and £38.9M in cash reserves. The company's principal strategic assets—proprietary technology, stockless operating model, and global multi-market positioning—create a differentiated platform with significant expansion runway across geographies, retailer categories, and product depth. However, sustaining growth momentum will require navigating macroeconomic headwinds, rising digital acquisition costs, competitive pressure from better-capitalised platforms, and increasing regulatory complexity across 42 jurisdictions—making continued investment in technology, compliance infrastructure, and retailer acquisition velocity essential to protecting and extending its market position.","website":"https://www.fruugo.co.uk/","links":{"page":"https://www.companiesintheuk.co.uk/ltd/fruugocom","people":"https://www.companiesintheuk.co.uk/company/fruugocom/people","filing_history":"https://www.companiesintheuk.co.uk/company/fruugocom/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/06553460","financials":"https://www.companiesintheuk.co.uk/company/fruugocom/financial","control":"https://www.companiesintheuk.co.uk/company/fruugocom/control","charges":"https://www.companiesintheuk.co.uk/company/fruugocom/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/fruugocom/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/fruugocom"}