{"name":"GOODWILLE LIMITED","company_number":"02126896","status":"Active","type":"Private Limited Company","incorporated":"1987-04-29","dissolved":null,"registered_office":"20 Red Lion St, London, United Kingdom, WC1R 4PS","postcode":"WC1R 4PS","sic_codes":[{"code":82990,"description":"Other business support service activities not elsewhere classified"}],"principal_activity":null,"previous_names":[{"name":"GOODWILLE CORPORATE SERVICES LIMITED","changed_on":"2007-11-30"},{"name":"CONNECTAS CORPORATE SERVICES LIMITED","changed_on":"1997-09-15"},{"name":"GRUNDBERG REGISTRARS LIMITED","changed_on":"1995-04-03"},{"name":"VENUETRIPLE LIMITED","changed_on":"1987-09-15"}],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"30 April","last_made_up_to":"2026-04-30","next_due":"2028-01-31"},"employees":{"count":53,"accounts_date":"2026-04-30"},"financials":[{"financial_date":"2026-04-30","net_assets":2980569,"cash":3615714,"average_employees":53},{"financial_date":"2025-04-30","net_assets":2796228,"cash":3387989,"average_employees":49},{"financial_date":"2024-04-30","net_assets":2169997,"cash":2637699,"average_employees":46},{"financial_date":"2023-04-30","net_assets":1693967,"cash":1941541},{"financial_date":"2022-04-30","net_assets":1396046,"cash":1828861}],"officers":{"current":3,"resigned":26,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":1,"outstanding":1},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Goodwille Limited operates as a highly specialized, niche leader within the UK business support sector, specifically catering to Nordic market entrants requiring local compliance and back-office infrastructure. The company's financial performance is exceptional by industry standards, demonstrating a decade-long compounding of net assets and maintaining a disproportionately large cash reserve of £3.38M that provides both strategic flexibility and passive interest income. Supported by a robust post-Brexit demand tailwind for cross-border advisory services, Goodwille possesses a formidable competitive moat rooted in its heritage and financial stability, though it must manage rising debtor days and the broader threat of compliance commoditization.","website":"https://goodwille.com/","links":{"page":"https://www.companiesintheuk.co.uk/ltd/goodwille","people":"https://www.companiesintheuk.co.uk/company/goodwille/people","filing_history":"https://www.companiesintheuk.co.uk/company/goodwille/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/02126896","financials":"https://www.companiesintheuk.co.uk/company/goodwille/financial","control":"https://www.companiesintheuk.co.uk/company/goodwille/control","charges":"https://www.companiesintheuk.co.uk/company/goodwille/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/goodwille/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/goodwille"}