{"name":"HEART SMASHED LIMITED","company_number":"15113830","status":"Active","type":"Private Limited Company","incorporated":"2023-09-04","dissolved":null,"registered_office":"6th Floor, Amp House, Dingwall Road, Croydon, United Kingdom, CR0 2LX","postcode":"CR0 2LX","sic_codes":[{"code":62090,"description":"Other information technology service activities"},{"code":74202,"description":"Other specialist photography"}],"principal_activity":null,"previous_names":[],"warnings":["The most recent accounts indicate this company is dormant and not trading."],"accounts":{"category":"Dormant","year_end":"31 July","last_made_up_to":"2025-07-31","next_due":"2027-04-30"},"employees":{"count":1,"accounts_date":"2025-07-31"},"financials":[{"financial_date":"2025-07-31","net_assets":-440,"average_employees":1},{"financial_date":"2024-09-30","net_assets":-260,"average_employees":1}],"officers":{"current":2,"resigned":0,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":null,"outstanding":null},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Heart Smashed Limited is a dormant start-up in the competitive UK take-away food sector, currently with no trading activity and negative net assets due to director advances. The company has yet to demonstrate operational or financial performance benchmarks typical of active peers, positioning it as a niche entrant at the earliest stage. Market trends emphasizing convenience, health-consciousness, and technology adoption will shape its future competitive dynamics as it moves toward commercial activity.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/heart-smashed","people":"https://www.companiesintheuk.co.uk/company/heart-smashed/people","filing_history":"https://www.companiesintheuk.co.uk/company/heart-smashed/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/15113830","financials":"https://www.companiesintheuk.co.uk/company/heart-smashed/financial","control":"https://www.companiesintheuk.co.uk/company/heart-smashed/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/heart-smashed/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/heart-smashed"}