{"name":"HOWDIRECT LTD","company_number":"12941324","status":"Active","type":"Private Limited Company","incorporated":"2020-10-09","dissolved":null,"registered_office":"25 Highfield, Meriden, Coventry, England, CV7 7LY","postcode":"CV7 7LY","sic_codes":[{"code":47910,"description":"Retail sale via mail order houses or via Internet"}],"principal_activity":null,"previous_names":[],"warnings":[],"accounts":{"category":"Micro","year_end":"31 October","last_made_up_to":"2025-10-31","next_due":"2027-07-31"},"employees":{"count":1,"accounts_date":"2025-10-31"},"financials":[{"financial_date":"2025-10-31","net_assets":81421,"average_employees":1},{"financial_date":"2024-10-31","net_assets":147548,"average_employees":1},{"financial_date":"2023-10-31","net_assets":14377},{"financial_date":"2022-10-31","net_assets":68878},{"financial_date":"2021-10-31","net_assets":-13695}],"officers":{"current":1,"resigned":0,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":null,"outstanding":null},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"HOWDIRECT LTD operates as a micro-entity in the competitive UK e-commerce retail sector, showing strong financial turnaround and improving working capital management. While it remains a niche player with limited scale, its growing net asset base and operational agility position it well to leverage ongoing sector growth driven by increasing online consumer demand. Continued focus on digital marketing and supply chain efficiency will be critical to sustaining its competitive edge.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/howdirect","people":"https://www.companiesintheuk.co.uk/company/howdirect/people","filing_history":"https://www.companiesintheuk.co.uk/company/howdirect/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/12941324","financials":"https://www.companiesintheuk.co.uk/company/howdirect/financial","control":"https://www.companiesintheuk.co.uk/company/howdirect/control","charges":"https://www.companiesintheuk.co.uk/company/howdirect/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/howdirect/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/howdirect"}