{"name":"IDEAS FIRST LTD","company_number":"09812123","status":"Active","type":"Private Limited Company","incorporated":"2015-10-06","dissolved":null,"registered_office":"167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF","postcode":"W1W 5PF","sic_codes":[{"code":73200,"description":"Market research and public opinion polling"}],"principal_activity":null,"previous_names":[],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"31 December","last_made_up_to":"2025-06-30","next_due":"2027-09-30"},"employees":{"count":1,"accounts_date":"2025-06-30"},"financials":[{"financial_date":"2025-06-30","cash":102018,"average_employees":1},{"financial_date":"2024-06-30","cash":59712,"average_employees":1},{"financial_date":"2023-06-30","cash":66583},{"financial_date":"2022-06-30","cash":163468},{"financial_date":"2021-06-30","cash":145909}],"officers":{"current":2,"resigned":0,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":null,"website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/ideas-first","people":"https://www.companiesintheuk.co.uk/company/ideas-first/people","filing_history":"https://www.companiesintheuk.co.uk/company/ideas-first/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/09812123","financials":"https://www.companiesintheuk.co.uk/company/ideas-first/financial","control":"https://www.companiesintheuk.co.uk/company/ideas-first/control"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/ideas-first"}