{"name":"INITIAL INCENTIVES LIMITED","company_number":"02183201","status":"Active","type":"Private Limited Company","incorporated":"1987-10-26","dissolved":null,"registered_office":"Unit 16 Apex Business Centre, Boscombe Road, Dunstable, Bedfordshire, England, LU5 4SB","postcode":"LU5 4SB","sic_codes":[{"code":73110,"description":"Advertising agencies"}],"principal_activity":null,"previous_names":[{"name":"INITIAL PLASTICS LIMITED","changed_on":"1995-06-30"},{"name":"PASTWIDE LIMITED","changed_on":"1990-07-25"}],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":19,"accounts_date":"2025-12-31"},"financials":[{"financial_date":"2025-12-31","net_assets":344397,"cash":17211,"average_employees":19},{"financial_date":"2024-12-31","net_assets":309207,"cash":26749,"average_employees":15},{"financial_date":"2023-12-31","net_assets":253486,"cash":19462},{"financial_date":"2022-12-31","net_assets":363513,"cash":230103},{"financial_date":"2021-12-31","net_assets":606426,"cash":198709}],"officers":{"current":1,"resigned":9,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":null,"website":"http://initial-incentives.com","links":{"page":"https://www.companiesintheuk.co.uk/ltd/initial-incentives","people":"https://www.companiesintheuk.co.uk/company/initial-incentives/people","filing_history":"https://www.companiesintheuk.co.uk/company/initial-incentives/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/02183201","financials":"https://www.companiesintheuk.co.uk/company/initial-incentives/financial","control":"https://www.companiesintheuk.co.uk/company/initial-incentives/control","charges":"https://www.companiesintheuk.co.uk/company/initial-incentives/charges"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/initial-incentives"}