{"name":"INITIAL REWARDS LIMITED","company_number":"03745785","status":"Active","type":"Private Limited Company","incorporated":"1999-04-06","dissolved":null,"registered_office":"15 Canfield Place, London, United Kingdom, NW6 3BT","postcode":"NW6 3BT","sic_codes":[{"code":73110,"description":"Advertising agencies"}],"principal_activity":null,"previous_names":[{"name":"INITIAL POKER LIMITED","changed_on":"2008-12-02"},{"name":"PREMIUM PEN LIMITED","changed_on":"2006-10-24"}],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":8,"accounts_date":"2025-12-31"},"financials":[{"financial_date":"2025-12-31","net_assets":1095908,"cash":511101,"average_employees":8},{"financial_date":"2024-12-31","net_assets":846668,"cash":360826,"average_employees":12},{"financial_date":"2023-12-31","net_assets":965655,"cash":92746,"average_employees":11},{"financial_date":"2022-12-31","net_assets":1155199,"cash":1124792},{"financial_date":"2021-12-31","net_assets":1156996,"cash":215173}],"officers":{"current":4,"resigned":11,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":null,"website":"http://www.initialrewards.com","links":{"page":"https://www.companiesintheuk.co.uk/ltd/initial-rewards","people":"https://www.companiesintheuk.co.uk/company/initial-rewards/people","filing_history":"https://www.companiesintheuk.co.uk/company/initial-rewards/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/03745785","financials":"https://www.companiesintheuk.co.uk/company/initial-rewards/financial","control":"https://www.companiesintheuk.co.uk/company/initial-rewards/control"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/initial-rewards"}