{"name":"ITV BREAKFAST LIMITED","company_number":"02578005","status":"Active","type":"Private Limited Company","incorporated":"1991-01-29","dissolved":null,"registered_office":"Itv White City, 201 Wood Lane, London, United Kingdom, W12 7RU","postcode":"W12 7RU","sic_codes":[{"code":59113,"description":"Television programme production activities"}],"principal_activity":null,"previous_names":[{"name":"GMTV LIMITED","changed_on":"2010-07-09"},{"name":"SUNRISE TELEVISION LIMITED","changed_on":"1992-04-08"},{"name":"QUAMBO LIMITED","changed_on":"1991-05-01"}],"warnings":[],"accounts":{"category":"Audit Exemption Subsidiary","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":null,"financials":[],"officers":{"current":2,"resigned":64,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":2,"outstanding":1},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"ITV Breakfast Limited functions as a strategic, vertically integrated production vehicle within the ITV Studios ecosystem, leveraging its heritage as the former GMTV to maintain a dominant position in the commercial breakfast television daypart. While the broader linear broadcasting sector faces secular audience decline, the live breakfast slot remains a resilient asset for ad-funded revenue and driving daily ITVX engagement. Ultimately, the company's long-term viability is intrinsically tied to the parent group's strategy, serving as a reliable, high-volume content engine rather than an independent market disruptor.","website":"https://www.itv.com/","links":{"page":"https://www.companiesintheuk.co.uk/ltd/itv-breakfast","people":"https://www.companiesintheuk.co.uk/company/itv-breakfast/people","filing_history":"https://www.companiesintheuk.co.uk/company/itv-breakfast/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/02578005","control":"https://www.companiesintheuk.co.uk/company/itv-breakfast/control","charges":"https://www.companiesintheuk.co.uk/company/itv-breakfast/charges","pay_gap":"https://www.companiesintheuk.co.uk/company/itv-breakfast/pay-gap","ai_analysis":"https://www.companiesintheuk.co.uk/company/itv-breakfast/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/itv-breakfast"}