{"name":"LAUNCH AND ROCKET LTD","company_number":"10107451","status":"Active","type":"Private Limited Company","incorporated":"2016-04-06","dissolved":null,"registered_office":"14 Salisbury Avenue, East Leake, Loughborough, England, LE12 6NJ","postcode":"LE12 6NJ","sic_codes":[{"code":73110,"description":"Advertising agencies"}],"principal_activity":null,"previous_names":[{"name":"LAUNCHPAD SEO LIMITED","changed_on":"2025-02-03"}],"warnings":[],"accounts":{"category":"Micro","year_end":"6 October","last_made_up_to":"2025-10-06","next_due":"2027-07-06"},"employees":{"count":2,"accounts_date":"2025-10-06"},"financials":[{"financial_date":"2025-10-06","net_assets":3290,"average_employees":2},{"financial_date":"2024-10-06","net_assets":242,"average_employees":2},{"financial_date":"2023-10-06","net_assets":1314},{"financial_date":"2022-10-06","net_assets":32},{"financial_date":"2021-10-06","net_assets":157}],"officers":{"current":2,"resigned":0,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Launch and Rocket Ltd operates as a micro advertising agency in the highly fragmented UK digital marketing sector, where its two-employee scale and £45,129 total assets position it as a typical small-market operator. The business demonstrates a positive trajectory, with net assets improving from near-zero in 2022 to £3,290 in 2025, suggesting accumulating profitability after years of thin margins. However, the current ratio of 1.17x and minimal capitalisation indicate ongoing working capital tightness that is common in this sector but leaves the business vulnerable to client churn or payment delays. The recent rebrand from \"Launchpad SEO\" to \"Launch and Rocket\" signals a strategic broadening of services beyond pure SEO—a necessary evolution given sector commoditisation pressures—but execution appears incomplete with the website still reflecting the former identity.","website":"https://www.launchpadseo.co.uk/","links":{"page":"https://www.companiesintheuk.co.uk/ltd/launch-and-rocket","people":"https://www.companiesintheuk.co.uk/company/launch-and-rocket/people","filing_history":"https://www.companiesintheuk.co.uk/company/launch-and-rocket/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/10107451","financials":"https://www.companiesintheuk.co.uk/company/launch-and-rocket/financial","control":"https://www.companiesintheuk.co.uk/company/launch-and-rocket/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/launch-and-rocket/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/launch-and-rocket"}