{"name":"LUCID DIRECT LIMITED","company_number":"04519193","status":"Active","type":"Private Limited Company","incorporated":"2002-08-27","dissolved":null,"registered_office":"Unit 1b Spinnaker Court, Becketts Wharf, Hampton Wick, Surrey, KT1 4ER","postcode":"KT1 4ER","sic_codes":[{"code":47620,"description":"Retail sale of newspapers and stationery in specialised stores"}],"principal_activity":null,"previous_names":[{"name":"ANYTIME ANYWHERE COURIERS LTD","changed_on":"2003-09-21"}],"warnings":["The annual accounts for this company are overdue."],"accounts":{"category":"Total Exemption Full","year_end":"31 December","last_made_up_to":"2024-12-31","next_due":"2026-09-30"},"employees":{"count":2,"accounts_date":"2024-12-31"},"financials":[{"financial_date":"2024-12-31","profit_loss":83274,"net_assets":12178,"cash":28475,"average_employees":2},{"financial_date":"2023-12-31","net_assets":147,"cash":35139,"average_employees":3},{"financial_date":"2022-12-31","net_assets":-3801,"cash":51712},{"financial_date":"2021-12-31","net_assets":5089,"cash":11268},{"financial_date":"2020-12-31","net_assets":18605,"cash":64560}],"officers":{"current":2,"resigned":7,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":4,"outstanding":2},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Lucid Direct Limited operates at the micro end of the UK newspaper and stationery retail/distribution sector (SIC 47620), a structurally declining category exposed to print circulation erosion, wholesale consolidation and sharp cost inflation from the National Living Wage, employer NICs and reduced business rates relief. While the business remains modestly profitable (£83,274 in FY2024) and runs an asset-light, inventory-free model within a small family-controlled group, its capital position is severely depleted — shareholders' funds have fallen 97% since 2015 to just £12,178 (a 3.3% equity ratio), cash is down 91%, and an 86% dividend payout has left no reinvestment buffer. With 31% of current assets tied up in overdrawn directors' loans, an adjusted quick ratio of 0.48, overdue FY2025 accounts and a tripling of the tax creditor, the company's liquidity and compliance profile sits well below sector norms and represents the principal risk to its continued trading.","website":"https://www.lucid-marketing.co.uk","links":{"page":"https://www.companiesintheuk.co.uk/ltd/lucid-direct","people":"https://www.companiesintheuk.co.uk/company/lucid-direct/people","filing_history":"https://www.companiesintheuk.co.uk/company/lucid-direct/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/04519193","financials":"https://www.companiesintheuk.co.uk/company/lucid-direct/financial","control":"https://www.companiesintheuk.co.uk/company/lucid-direct/control","charges":"https://www.companiesintheuk.co.uk/company/lucid-direct/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/lucid-direct/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/lucid-direct"}