{"name":"MMG PERFORMANCE LTD","company_number":"12579237","status":"Active","type":"Private Limited Company","incorporated":"2020-04-29","dissolved":null,"registered_office":"The Elms, Moor Farm Road, Ashbourne, Derbyshire, United Kingdom, DE6 1HD","postcode":"DE6 1HD","sic_codes":[{"code":47910,"description":"Retail sale via mail order houses or via Internet"}],"principal_activity":null,"previous_names":[{"name":"SMECO PRODUCTS LTD","changed_on":"2023-08-10"}],"warnings":[],"accounts":{"category":"Audit Exemption Subsidiary","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":3,"accounts_date":"2024-12-31"},"financials":[{"financial_date":"2024-12-31","net_assets":-113025,"average_employees":3},{"financial_date":"2023-12-31","net_assets":-58393,"average_employees":2},{"financial_date":"2023-04-30"},{"financial_date":"2021-04-30","net_assets":1}],"officers":{"current":2,"resigned":0,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"MMG PERFORMANCE LTD operates within the UK online retail sector as a micro-entity facing significant financial challenges, including negative equity and liquidity pressures. While the sector benefits from strong consumer shifts to e-commerce, rising costs and intense competition create a difficult environment for small players lacking scale or capital. The company currently occupies a niche follower role, requiring strategic adjustments to improve its competitive positioning and financial health.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/mmg-performance","people":"https://www.companiesintheuk.co.uk/company/mmg-performance/people","filing_history":"https://www.companiesintheuk.co.uk/company/mmg-performance/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/12579237","financials":"https://www.companiesintheuk.co.uk/company/mmg-performance/financial","control":"https://www.companiesintheuk.co.uk/company/mmg-performance/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/mmg-performance/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/mmg-performance"}