{"name":"PAYALLY LIMITED","company_number":"10600055","status":"Active","type":"Private Limited Company","incorporated":"2017-02-03","dissolved":null,"registered_office":"80 Coleman Street, London, United Kingdom, EC2R 5BJ","postcode":"EC2R 5BJ","sic_codes":[{"code":62012,"description":"Business and domestic software development"},{"code":64999,"description":"Financial intermediation not elsewhere classified"}],"principal_activity":"Providing e-commerce card acquiring, currency exchange, money transfer services and prepaid card issuign together with electronic money.","previous_names":[],"warnings":[],"accounts":{"category":"Full","year_end":"31 December","last_made_up_to":"2024-12-31","next_due":"2026-12-31"},"employees":{"count":45,"accounts_date":"2024-12-31"},"financials":[{"financial_date":"2024-12-31","turnover":6377618,"profit_loss":-804063,"net_assets":1495112,"cash":53553988,"average_employees":45},{"financial_date":"2023-12-31","turnover":5262771,"profit_loss":-1673122,"net_assets":2299175,"cash":35256261,"average_employees":45},{"financial_date":"2021-12-31","turnover":4627623,"profit_loss":1145625,"net_assets":1988864,"cash":36163727,"average_employees":12},{"financial_date":"2021-02-28","turnover":2248280,"profit_loss":359082,"net_assets":843239,"cash":16424930,"average_employees":4}],"officers":{"current":2,"resigned":4,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[{"date":"2026-10-13","kind":"other"}],"insolvency_outcome":null,"ai_summary":"PayAlly Limited has successfully transitioned from a high-growth payment institution into a fully licensed electronic money issuer and Mastercard Principle Member, leveraging key technology partnerships to achieve profitability while doubling its top-line revenue. The company's strategic advantage now lies in deploying its direct issuing capabilities to capture greater SME market share and unlock recurring interchange revenue. However, realizing this potential requires immediate remediation of corporate governance lapses—specifically overdue statutory filings—and meticulous scaling of operational infrastructure to support direct card issuance.","website":"http://payally.uk","links":{"page":"https://www.companiesintheuk.co.uk/ltd/payally","people":"https://www.companiesintheuk.co.uk/company/payally/people","filing_history":"https://www.companiesintheuk.co.uk/company/payally/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/10600055","financials":"https://www.companiesintheuk.co.uk/company/payally/financial","gazette":"https://www.companiesintheuk.co.uk/company/payally/gazette","control":"https://www.companiesintheuk.co.uk/company/payally/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/payally/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/payally"}