{"name":"PIEROTH LIMITED","company_number":"00698603","status":"Active","type":"Private Limited Company","incorporated":"1961-07-18","dissolved":null,"registered_office":"Mulberry House Parkland Square, 750 Capability Green, Luton, Beds, England, LU1 3LU","postcode":"LU1 3LU","sic_codes":[{"code":47990,"description":"Other retail sale not in stores, stalls or markets"}],"principal_activity":null,"previous_names":[],"warnings":[],"accounts":{"category":"Small","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":52,"accounts_date":"2025-12-31"},"financials":[{"financial_date":"2025-12-31","profit_loss":47270,"net_assets":1175655,"cash":695224,"average_employees":52},{"financial_date":"2024-12-31","profit_loss":49550,"net_assets":1328385,"cash":749697,"average_employees":50}],"officers":{"current":3,"resigned":8,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Pieroth Limited is a long-established niche player in the UK direct wine sales market, operating a personal advisory model that differentiates it from volume-driven competitors. While the company maintains a healthy liquidity position with £695k in cash and no external borrowings, its competitive position is weakening — profits are declining in nominal terms, and an aggressive dividend extraction policy (£350k distributed over two years against £97k earned) is systematically eroding the capital base. The significant intercompany balances suggest the UK entity functions as part of a broader international group structure rather than as a standalone commercial operation, which may explain the sustainability of dividends that exceed profits but raises questions about the true economic substance of the UK business.","website":"https://pieroth.co.uk/","links":{"page":"https://www.companiesintheuk.co.uk/ltd/pieroth","people":"https://www.companiesintheuk.co.uk/company/pieroth/people","filing_history":"https://www.companiesintheuk.co.uk/company/pieroth/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/00698603","financials":"https://www.companiesintheuk.co.uk/company/pieroth/financial","control":"https://www.companiesintheuk.co.uk/company/pieroth/control","charges":"https://www.companiesintheuk.co.uk/company/pieroth/charges","pay_gap":"https://www.companiesintheuk.co.uk/company/pieroth/pay-gap","ai_analysis":"https://www.companiesintheuk.co.uk/company/pieroth/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/pieroth"}