{"name":"PREMIER DECORATIONS LIMITED","company_number":"02217683","status":"Active","type":"Private Limited Company","incorporated":"1988-02-04","dissolved":null,"registered_office":"Premier House, Braintree Road, Ruislip, Middlesex, HA4 0EJ","postcode":"HA4 0EJ","sic_codes":[{"code":46499,"description":"Wholesale of household goods (other than musical instruments) not elsewhere classified"}],"principal_activity":null,"previous_names":[],"warnings":[],"accounts":{"category":"Full","year_end":"30 June","last_made_up_to":"2025-06-30","next_due":"2027-03-31"},"employees":{"count":73,"accounts_date":"2025-06-30"},"financials":[{"financial_date":"2025-06-30","turnover":24524268,"profit_loss":-881976,"net_assets":298305,"cash":593273,"average_employees":73},{"financial_date":"2024-06-30","turnover":21523771,"profit_loss":32076,"net_assets":1180281,"cash":702462,"average_employees":73},{"financial_date":"2023-06-30","turnover":33879959,"net_assets":1148205,"cash":289971}],"officers":{"current":6,"resigned":4,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":9,"outstanding":2},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Premier Decorations is a long-established, family-controlled niche distributor of seasonal fancy goods, novelties and garden equipment, and its 40% gross margin sits well above the 22–30% typical of UK general-merchandise wholesale — evidence of genuine own-brand and sourcing value-add rather than commodity intermediation. However, a 40% gross margin converted into a −3.6% net margin, net assets of just £298k (1.2% of turnover), net current liabilities and gearing of roughly 39x place it far outside sector balance-sheet norms, leaving almost no capacity to absorb a weak Christmas, a customer failure or further FX and financing shocks. The reported loss is largely non-trading (derivative revaluation and higher interest costs) and top-line growth of 13.9% against a flat non-food market is creditable, but the strategic priority is plainly capital structure — rebuilding equity and terming out overdraft reliance — rather than demand generation.","website":"http://www.premierdecorations.co.uk","links":{"page":"https://www.companiesintheuk.co.uk/ltd/premier-decorations","people":"https://www.companiesintheuk.co.uk/company/premier-decorations/people","filing_history":"https://www.companiesintheuk.co.uk/company/premier-decorations/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/02217683","financials":"https://www.companiesintheuk.co.uk/company/premier-decorations/financial","control":"https://www.companiesintheuk.co.uk/company/premier-decorations/control","charges":"https://www.companiesintheuk.co.uk/company/premier-decorations/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/premier-decorations/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/premier-decorations"}