{"name":"PROPER DECISION LTD","company_number":"09658703","status":"Active","type":"Private Limited Company","incorporated":"2015-06-26","dissolved":null,"registered_office":"20-22 Wenlock Road, London, England, N1 7GU","postcode":"N1 7GU","sic_codes":[{"code":63990,"description":"Other information service activities not elsewhere classified"}],"principal_activity":null,"previous_names":[{"name":"UK PROPERTY BLOG LTD","changed_on":"2017-02-24"},{"name":"AUDCONSULT LTD","changed_on":"2016-04-12"}],"warnings":[],"accounts":{"category":"Micro","year_end":"30 June","last_made_up_to":"2025-06-30","next_due":"2027-03-31"},"employees":{"count":1,"accounts_date":"2025-06-30"},"financials":[{"financial_date":"2025-06-30","net_assets":-210602,"average_employees":1},{"financial_date":"2024-06-30","net_assets":-209684,"average_employees":1},{"financial_date":"2023-06-30","net_assets":-208504},{"financial_date":"2022-06-30","net_assets":-207114},{"financial_date":"2021-06-30","net_assets":-204265}],"officers":{"current":1,"resigned":1,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":null,"website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/proper-decision","people":"https://www.companiesintheuk.co.uk/company/proper-decision/people","filing_history":"https://www.companiesintheuk.co.uk/company/proper-decision/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/09658703","financials":"https://www.companiesintheuk.co.uk/company/proper-decision/financial","control":"https://www.companiesintheuk.co.uk/company/proper-decision/control"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/proper-decision"}