{"name":"SAME BUT DIFFERENT CONSULTANCY LTD","company_number":"13790739","status":"Active","type":"Private Limited Company","incorporated":"2021-12-09","dissolved":null,"registered_office":"128 City Road, London, United Kingdom, EC1V 2NX","postcode":"EC1V 2NX","sic_codes":[{"code":59112,"description":"Video production activities"},{"code":73110,"description":"Advertising agencies"},{"code":73200,"description":"Market research and public opinion polling"}],"principal_activity":null,"previous_names":[],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":0,"accounts_date":"2025-12-31"},"financials":[{"financial_date":"2025-12-31","net_assets":-8580,"cash":102,"average_employees":0},{"financial_date":"2024-12-31","net_assets":-8790,"cash":2,"average_employees":0},{"financial_date":"2023-12-31","net_assets":-10565,"cash":55,"average_employees":1},{"financial_date":"2022-12-31","net_assets":-2246,"cash":696}],"officers":{"current":1,"resigned":0,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":null,"outstanding":null},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"SAME BUT DIFFERENT CONSULTANCY LTD is currently in poor financial health with significant liquidity and solvency challenges, heavily reliant on director funding to sustain operations. Immediate cash flow management, capital restructuring, and revenue enhancement are critical to stabilizing the business and improving its financial outlook.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/same-but-different-consultancy","people":"https://www.companiesintheuk.co.uk/company/same-but-different-consultancy/people","filing_history":"https://www.companiesintheuk.co.uk/company/same-but-different-consultancy/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/13790739","financials":"https://www.companiesintheuk.co.uk/company/same-but-different-consultancy/financial","control":"https://www.companiesintheuk.co.uk/company/same-but-different-consultancy/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/same-but-different-consultancy/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/same-but-different-consultancy"}