{"name":"SMITH GLOBAL LTD","company_number":"04438845","status":"Active","type":"Private Limited Company","incorporated":"2002-05-15","dissolved":null,"registered_office":"C/O Tmf Group 13th Floor, One Angel Court, London, United Kingdom, EC2R 7HJ","postcode":"EC2R 7HJ","sic_codes":[{"code":58190,"description":"Other publishing activities"},{"code":79110,"description":"Travel agency activities"}],"principal_activity":"The Company’s principal activity during the year continued to be publishing of hotel information and acting as a booking agent hotels.","previous_names":[{"name":"SPY PUBLISHING LIMITED","changed_on":"2013-08-01"}],"warnings":[],"accounts":{"category":"Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":117,"accounts_date":"2025-12-31"},"financials":[{"financial_date":"2025-12-31","turnover":23429294,"profit_loss":-2655835,"net_assets":1649818,"cash":10542601,"average_employees":117},{"financial_date":"2024-12-31","turnover":20592899,"profit_loss":-224054,"net_assets":4305653,"cash":12333762,"average_employees":102},{"financial_date":"2023-12-31","turnover":19555484,"profit_loss":1829863,"cash":11916164,"average_employees":95},{"financial_date":"2022-12-31","cash":8947294},{"financial_date":"2021-12-31","net_assets":-99252,"cash":4878001}],"officers":{"current":2,"resigned":16,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":1,"outstanding":1},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Smith Global Ltd (Mr & Mrs Smith) occupies a defensible niche as a curated luxury hotel booking platform whose strategic value has been substantially enhanced by integration into the Hyatt ecosystem, generating £18m in new channel revenue within eight months of launch. The company's primary strategic challenge is balancing the scale and distribution advantages of Hyatt ownership against the preservation of the independent curation brand that underpins its premium positioning—success in 2025 will depend on demonstrating that integration costs are transitional rather than structural, and that the World of Hyatt channel can scale to £40m+ GRT without diluting brand integrity.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/smith-global","people":"https://www.companiesintheuk.co.uk/company/smith-global/people","filing_history":"https://www.companiesintheuk.co.uk/company/smith-global/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/04438845","financials":"https://www.companiesintheuk.co.uk/company/smith-global/financial","control":"https://www.companiesintheuk.co.uk/company/smith-global/control","charges":"https://www.companiesintheuk.co.uk/company/smith-global/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/smith-global/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/smith-global"}