{"name":"SPARK44 LIMITED","company_number":"07535381","status":"Liquidation","type":"Private Limited Company","incorporated":"2011-02-18","dissolved":null,"registered_office":"C/O Quantuma Advisory Limited 7th Floor 20, St Andrew Street, London, EC4A 3AG","postcode":"EC4A 3AG","sic_codes":[{"code":73110,"description":"Advertising agencies"}],"principal_activity":null,"previous_names":[],"warnings":["The annual accounts for this company are overdue.","The confirmation statement for this company is overdue."],"accounts":{"category":"Full","year_end":"30 September","last_made_up_to":"2022-03-31","next_due":"2024-06-30"},"employees":null,"financials":[{"financial_date":"2022-03-31","turnover":18751763,"cash":3746858},{"financial_date":"2021-03-31","turnover":43683064,"cash":1354674},{"financial_date":"2020-03-31","cash":4907672},{"financial_date":"2019-03-31","cash":3834203}],"officers":{"current":3,"resigned":14,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[{"date":"2024-08-27","kind":"insolvency"},{"date":"2024-08-27","kind":"insolvency"},{"date":"2024-08-27","kind":"insolvency"}],"insolvency_outcome":{"active_today":false,"filings":[{"form":"LIQ13","date":"2026-08-25","description":"Return of final meeting in a members' voluntary winding up"}]},"ai_summary":"Spark44 Limited's collapse from a £43.7M revenue agency to cessation of trade and liquidation within a single year exemplifies the existential risk inherent in the joint venture agency model. The company's below-industry operating margins (6.1% vs 8-15% norms) and low revenue per employee (£77k vs £120-150k benchmarks) indicated structural weaknesses even in profitable years. Its fate was sealed by JLR's strategic pivot toward data-driven marketing capabilities — capabilities better served by Accenture Song — demonstrating how consultancy disruption has fundamentally altered the competitive landscape for traditional creative agencies. The orderly wind-down, with assets transferring to Accenture and significant dividends distributed, suggests value extraction rather than distressed failure.","website":"http://www.spark44.co.uk","links":{"page":"https://www.companiesintheuk.co.uk/ltd/spark44","people":"https://www.companiesintheuk.co.uk/company/spark44/people","filing_history":"https://www.companiesintheuk.co.uk/company/spark44/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/07535381","financials":"https://www.companiesintheuk.co.uk/company/spark44/financial","gazette":"https://www.companiesintheuk.co.uk/company/spark44/gazette","control":"https://www.companiesintheuk.co.uk/company/spark44/control","charges":"https://www.companiesintheuk.co.uk/company/spark44/charges","pay_gap":"https://www.companiesintheuk.co.uk/company/spark44/pay-gap","ai_analysis":"https://www.companiesintheuk.co.uk/company/spark44/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/spark44"}