{"name":"STRATTONS LIMITED","company_number":"00816110","status":"Active","type":"Private Limited Company","incorporated":"1964-08-18","dissolved":null,"registered_office":"Worthy House, 14 Winchester Road, Basingstoke, Hampshire, United Kingdom, RG21 8UQ","postcode":"RG21 8UQ","sic_codes":[{"code":73110,"description":"Advertising agencies"}],"principal_activity":null,"previous_names":[{"name":"VERNON STRATTON LIMITED","changed_on":"1993-07-20"}],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":8,"accounts_date":"2025-12-31"},"financials":[{"financial_date":"2025-12-31","net_assets":46971,"cash":621,"average_employees":8},{"financial_date":"2024-12-31","net_assets":22542,"cash":60064,"average_employees":8},{"financial_date":"2023-12-31","net_assets":40560,"cash":157807,"average_employees":8},{"financial_date":"2022-12-31","net_assets":24419,"cash":247677},{"financial_date":"2021-12-31","net_assets":38834,"cash":1092}],"officers":{"current":2,"resigned":9,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":2,"outstanding":2},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Strattons Limited is a long-established advertising agency that has survived six decades but currently presents significant credit risk due to critically low cash reserves (£621), a near-zero working capital surplus (£2,469), and a highly leveraged balance sheet with only £46,971 in net assets against £402,587 in liabilities. While the company returned to a small profit in 2025, the three-year decline in cash from £247,677 to £621 indicates severe liquidity pressure. Any credit facility should be conditional on security, require submission of management accounts, and be subject to close ongoing monitoring of cash position and debtor collections.","website":"http://www.strattons.com","links":{"page":"https://www.companiesintheuk.co.uk/ltd/strattons","people":"https://www.companiesintheuk.co.uk/company/strattons/people","filing_history":"https://www.companiesintheuk.co.uk/company/strattons/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/00816110","financials":"https://www.companiesintheuk.co.uk/company/strattons/financial","control":"https://www.companiesintheuk.co.uk/company/strattons/control","charges":"https://www.companiesintheuk.co.uk/company/strattons/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/strattons/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/strattons"}