{"name":"SUPER SMART SERVICE LTD","company_number":"09904577","status":"Active","type":"Private Limited Company","incorporated":"2015-12-07","dissolved":null,"registered_office":"Super Smart Service 188, Watling Street, Cannock, West Midlands, England, WS11 1SL","postcode":"WS11 1SL","sic_codes":[{"code":49410,"description":"Freight transport by road"},{"code":52103,"description":"Operation of warehousing and storage facilities for land transport activities"},{"code":68209,"description":"Other letting and operating of own or leased real estate"}],"principal_activity":"The principal activity of the company in the year under review was that of continued to be the provision of warehousing, storage, fulfilment and last-mile logistics services for cross-border e-commerce clients and domestic retailers in the UK and EU.","previous_names":[],"warnings":[],"accounts":{"category":"Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":441,"accounts_date":"2025-12-31"},"financials":[{"financial_date":"2025-12-31","turnover":118593806,"profit_loss":3908749,"net_assets":24790193,"cash":1959075,"average_employees":441},{"financial_date":"2024-12-31","turnover":73625725,"profit_loss":9519555,"net_assets":20881444,"cash":5273185,"average_employees":367},{"financial_date":"2023-12-31","turnover":56132285,"net_assets":11361889,"cash":3283693},{"financial_date":"2022-12-31","turnover":43602347,"net_assets":4040393,"cash":1094521},{"financial_date":"2021-12-31","turnover":38003307,"net_assets":35918,"cash":1221498}],"officers":{"current":2,"resigned":0,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Super Smart Service Ltd has undergone a remarkable financial transformation from near-insolvency in 2018-2019 to a £73.6M revenue business with £20.9M net assets, representing one of the fastest growth trajectories in the UK cross-border e-commerce fulfilment sector. Its specialist positioning—serving Asia-based merchants navigating post-Brexit UK market access and evolving VAT compliance requirements—provides a structural competitive advantage that generalist 3PLs cannot easily replicate. However, the 800 basis point gross margin compression in 2024 (from 29% to 21%), partly attributable to the Cannock fire disruption and expansion costs, requires monitoring, and the complex ownership structure involving multiple entities with overlapping control rights raises governance considerations that investors and counterparties should scrutinise.","website":"http://supersmartservice.co.uk","links":{"page":"https://www.companiesintheuk.co.uk/ltd/super-smart-service","people":"https://www.companiesintheuk.co.uk/company/super-smart-service/people","filing_history":"https://www.companiesintheuk.co.uk/company/super-smart-service/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/09904577","financials":"https://www.companiesintheuk.co.uk/company/super-smart-service/financial","control":"https://www.companiesintheuk.co.uk/company/super-smart-service/control","pay_gap":"https://www.companiesintheuk.co.uk/company/super-smart-service/pay-gap","ai_analysis":"https://www.companiesintheuk.co.uk/company/super-smart-service/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/super-smart-service"}