{"name":"WHICH? LIMITED","company_number":"00677665","status":"Active","type":"Private Limited Company","incorporated":"1960-12-13","dissolved":null,"registered_office":"2 Marylebone Road, London, NW1 4DF","postcode":"NW1 4DF","sic_codes":[{"code":58142,"description":"Publishing of  consumer and business journals and periodicals"},{"code":58190,"description":"Other publishing activities"}],"principal_activity":null,"previous_names":[{"name":"CONSUMERS' ASSOCIATION LIMITED","changed_on":"1995-04-01"},{"name":"CONSUMER PROTECTION LIMITED","changed_on":"1987-01-31"}],"warnings":[],"accounts":{"category":"Full","year_end":"30 June","last_made_up_to":"2025-06-30","next_due":"2027-03-31"},"employees":null,"financials":[],"officers":{"current":10,"resigned":57,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":null,"website":"https://www.which.co.uk","links":{"page":"https://www.companiesintheuk.co.uk/ltd/which","people":"https://www.companiesintheuk.co.uk/company/which/people","filing_history":"https://www.companiesintheuk.co.uk/company/which/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/00677665","control":"https://www.companiesintheuk.co.uk/company/which/control","pay_gap":"https://www.companiesintheuk.co.uk/company/which/pay-gap"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/which"}