AARON AMUSEMENTS LIMITED

Company number 04129035 ·

Active

This analysis was written by an AI from the company's public filings. It may contain errors or omissions and is not financial or professional advice.

Investment Risk Assessment: Aaron Amusements Limited

1. Risk Rating: MEDIUM

Justification: The company maintains a solvent position with positive net assets (£223k) and healthy liquidity ratios, but exhibits concerning trends including declining cash reserves, unusual balance sheet composition with significant non-trade items, and no visible trading activity in the latest period. The family-controlled governance structure and lack of independent oversight add governance risk.


2. Key Concerns

Concern 1: Significant "Other" Balance Sheet Items

The 2024 accounts show £78,703 in "other debtors" and £106,262 in "other creditors" — together representing approximately 54% of total assets. These categories typically include director loans, related-party advances, or intercompany balances. The concentration of non-trade items raises questions about whether the company is operating as a going concern or functioning primarily as a vehicle for related-party financial arrangements. The £19k increase in other creditors year-on-year (£87,617 to £106,262) suggests growing obligations that may be to connected parties.

Concern 2: Declining Cash and Net Assets Trajectory

Cash has declined from £270,658 (2022) to £204,037 (2024) — a reduction of approximately 25%. Net assets fell from £268,691 to £223,152 over the same period. While the company retains substantial cash, the consistent erosion without visible reinvestment in fixed assets (only £6,616 additions in 2024) or stock suggests cash is being consumed rather than invested. The profit and loss reserve has declined by £6,254 year-on-year, indicating ongoing losses.

Concern 3: Absence of Trade Activity Indicators

The 2024 balance sheet shows zero trade debtors and zero trade creditors, compared to £2,508 and £17,494 respectively in 2023. Combined with nil stock, this pattern is atypical for an operating amusement business. While the company reports 7 employees, the lack of trade balances raises legitimate questions about whether the company is actively trading or has transitioned to a different operating model (e.g., property holding or passive investment).


3. Positive Indicators

  • Established Entity: Incorporated in 2000 with 24+ years of operational history, demonstrating longevity and survival through multiple economic cycles.

  • Strong Liquidity Position: Net current assets of £173,356 and a current ratio of approximately 2.58x (current assets £282,740 ÷ current liabilities £109,384) provides comfortable headroom for short-term obligations.

  • No External Debt: No bank borrowings, overdrafts, or third-party loans are apparent from the balance sheet. The company is not leveraged in a traditional sense.

  • Regulatory Compliance: All filings are current — accounts made up to 31 December 2024 with next due date of 30 September 2027, and confirmation statement up to date. No overdue obligations.

  • Tangible Asset Base: The company holds a leasehold property (valued at £26,649, not depreciated) alongside plant and machinery, suggesting operational infrastructure exists.


4. Due Diligence Notes

Priority Investigations:

  1. Nature of "Other Debtors" (£78,703): Determine whether this represents director loans, advances to connected parties, or legitimate third-party obligations. If these are related-party receivables, assess recoverability and whether they represent extraction of value from the company.

  2. Nature of "Other Creditors" (£106,262): Clarify whether these are director loans funding the company, accrued expenses, or obligations to related parties. If director-funded, this represents a de facto liability that could be called upon director departure or dispute.

  3. Revenue and Profitability: The company has filed filleted accounts (exempt from P&L disclosure under section 444(1) Companies Act 2006). Obtain full management accounts to assess turnover, gross margins, and operating profitability. The declining P&L reserve suggests losses, but magnitude is unknown.

  4. Deferred Tax Movement: Deferred tax reduced from £41,925 to £11,680 — a £30k reduction. Investigate the cause: reversal of prior over-provisions, changes in timing differences, or asset revaluation. This may indicate one-off credits masking operational losses.

  5. Current Trading Status: Verify whether the company is actively operating in amusement activities or has transitioned to a passive/property-holding model. The absence of trade debtors/creditors and minimal stock warrants clarification.

  6. Related Party Transactions: Given the interconnected Powell and Doubleday families controlling the company (each PSC holding 25-50%), obtain full related-party disclosures. The governance structure concentrates control in two family groups with no independent directors.

  7. Leasehold Property: Understand the lease terms, remaining duration, and whether nil depreciation is appropriate. A leasehold with nil depreciation suggests either a very long lease or a potential accounting policy issue.


Perspective: Investment Risk Assessor · Model: glm-5.1 · Generated 24 July 2026