AG ADVICE LTD

Executive Summary

AG ADVICE LTD operates as a micro-entity within the specialized sales agent sector, maintaining solvency but showing a recent decline in net assets amid modest scale. The company functions as a niche player with limited operational scale, navigating sector pressures such as digital disruption and supply chain volatility through a lean structure. While financially solvent, its reliance on director financing and constrained equity base position it behind larger, more diversified competitors in the sector.

AG ADVICE LTD - Analysis Report

Company Number: 13816815

Analysis Date: 2025-07-29 16:28 UTC

1. Industry Classification
   AG ADVICE LTD is classified under SIC code 46180, which corresponds to "Agents specialized in the sale of other particular products." This sector typically involves intermediary agents who facilitate sales of niche or specialized products without taking ownership of the goods. Key characteristics of this sector include relatively low capital intensity, reliance on building strong client and supplier relationships, and often operating on commission or fee-based revenue models. Companies in this sector usually have modest asset bases and limited staff, focusing instead on expertise and network leverage.

2. Relative Performance
   AG ADVICE LTD is categorized as a micro-entity, indicating very small scale operations with turnover and asset thresholds well below larger peers. Its balance sheet shows modest fixed assets (£4,872 in 2024) and current assets of around £183,844, with current liabilities at £99,703. The net assets have decreased from £107,722 in 2023 to £88,113 in 2024, reflecting a shrinking equity base, possibly due to operational losses or increased liabilities. Compared to typical industry peers—many of whom operate at small to medium scales—AG ADVICE LTD’s financial size is on the lower end. However, the company maintains positive net current assets and shareholders’ funds, indicating solvency and decent working capital management for a micro-entity.

3. Sector Trends Impact
   The agents and intermediary services sector is influenced by the broader B2B trade environment, supply chain dynamics, and digital transformation trends. Increasing digitization has led many agents to adopt online platforms for product promotion and client engagement, pushing traditional agents to innovate or risk disintermediation. Additionally, supply chain disruptions and global trade uncertainties can impact the availability and pricing of specialized products, affecting commission-based revenues. AG ADVICE LTD’s ability to sustain operations with only one employee and limited assets suggests it may be leveraging digital tools or highly specialized knowledge to mitigate these sector pressures. However, competitive margin pressures and market volatility remain risks.

4. Competitive Positioning
   AG ADVICE LTD appears to be a niche player or small-scale specialist rather than a market leader or broad follower. With a single director who is also the controlling shareholder, the company’s governance structure is streamlined but concentrated, which can enable agile decision-making but may limit diversification and scale. Financially, the reduction in net assets alongside an increase in current liabilities signals potential liquidity or operational challenges relative to more established competitors with larger equity cushions and diversified revenue streams. The unsecured director loan of £33,023 indicates reliance on internal financing rather than external capital, typical for micro-entities but a constraint compared to competitors with access to bank credit or investor funding.

Executive Summary