ALICE BACKHAM LIMITED

Executive Summary

Alice Backham Limited is a micro-sized, newly established player in the UK’s photographic and video production sector, showing a stable financial foundation typical for start-ups in this creative services niche. Its combined offering of portrait photography and video post-production aligns well with current market demand for integrated visual content solutions. While the company benefits from operational agility and focused expertise, it faces typical challenges of scale and market penetration amid a highly competitive and evolving industry environment.

ALICE BACKHAM LIMITED - Analysis Report

Company Number: 14692141

Analysis Date: 2025-07-29 12:08 UTC

1. Industry Classification
   Alice Backham Limited operates primarily within the creative services sector, classified under SIC codes 74201 (Portrait photographic activities), 59112 (Video production activities), and 59120 (Motion picture, video and television programme post-production activities). This industry segment is characterised by highly skilled, creative output focused on personalized and commercial visual media production, including photography and video content creation. Market participants tend to be small to medium enterprises, often owner-operated, servicing both consumer and business clients with bespoke production and post-production solutions.

2. Relative Performance
   As a micro to small enterprise incorporated in 2023, Alice Backham Limited’s reported financials reflect typical early-stage business dynamics in this sector. With tangible fixed assets of £6,638 and net current assets of £2,105, the company shows a modest but positive net asset position of £8,743. The financial structure is lean, with low fixed asset investment and working capital consistent with a service-based photographic and video production business. Turnover figures are not disclosed but the presence of trade debtors (£6,723) indicates active client engagements. Compared to industry norms, where turnover and asset bases vary widely, this company aligns with the lower end of the scale typical for start-ups or sole-trader conversions within creative media. Profit and loss reserves of £8,742 suggest some initial profitability or capital injection, which is promising for a first-year entity.

3. Sector Trends Impact
   The photographic and video production industry in the UK is influenced by several key trends: digital transformation accelerating demand for high-quality video content across social, marketing, and entertainment platforms; increasing competition from freelance operators leveraging mobile technology; and a growing client preference for integrated media services including post-production. Additionally, economic pressures such as inflation and fluctuating advertising budgets can impact client demand. Alice Backham Limited’s inclusion of post-production services indicates an alignment with market demand for end-to-end content creation, a positive strategic positioning. However, the sector’s competitive intensity and reliance on continual innovation and client relationship management pose ongoing challenges for new entrants.

4. Competitive Positioning
   Alice Backham Limited is a niche player, likely serving a localized or specialized client base given its micro size, single director/employee structure, and modest asset base. Strengths include its integrated service offering spanning photography and video post-production, which can provide competitive differentiation compared to pure-play photographers or video producers. The company benefits from low overhead and direct control by an experienced director, enabling agility. However, weaknesses relative to larger competitors include limited scale, resources, and brand recognition. The absence of extensive fixed assets or staff suggests dependency on owner’s personal expertise and capacity. Financially, the company is stable but early-stage, requiring careful cash flow management and business development to grow market share in a fragmented and competitive landscape.