APEX ROOMS LTD

Executive Summary

APEX ROOMS LTD is currently a dormant company with minimal financial activity and assets, indicating an early-stage or inactive business. The company's financial health is fragile due to lack of operations and capital. To achieve financial wellness, it should focus on activating operations, building working capital, and establishing financial controls to support sustainable growth.

APEX ROOMS LTD - Analysis Report

Company Number: 14617883

Analysis Date: 2025-07-29 14:45 UTC

Financial Health Assessment Report: APEX ROOMS LTD

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1. Financial Health Score: D

Explanation:
APEX ROOMS LTD is currently in a very early stage of its lifecycle, classified as dormant with minimal financial activity and an extremely limited asset base (£1 net assets). The company shows no signs of operational trading or revenue generation. This minimal financial footprint results in a low financial health score, indicating a fragile or nascent financial condition rather than a robust, established business.

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2. Key Vital Signs

Metric	Value	Interpretation
Company Status	Active, Dormant	Registered and operational but no trading activity recorded.
Accounting Category	Dormant	No significant financial transactions during the period.
Net Assets	£1	Essentially no financial resources or equity yet.
Current Assets	£1	Negligible liquid or short-term resources available.
Net Current Assets	£1	Working capital is virtually zero, indicating no buffer.
Shareholders’ Funds	£1	Owner’s equity matches net assets; no retained earnings.
Ownership & Control	Single owner (Jack Morgan)	Full control by one individual; no outside investors.
Industry Classification	68310 (Real estate agencies)	Business sector identified but no activity yet.
Filing Status	Up to date	No overdue filings; compliant with Companies House.

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3. Diagnosis

APEX ROOMS LTD currently exhibits the symptoms of a company in the incubation phase, with no operational revenues, no trading activity, and negligible assets or liabilities. This "dormant" status is akin to a patient in a resting state with no current symptoms of financial stress but also no signs of vitality or growth.

The company’s balance sheet shows only a nominal amount of £1 in assets and shareholders’ funds, indicating no capital infusion beyond initial registration requirements. There is no evidence yet of cash flow, debt, or investments in fixed assets, which are critical for business operations and growth.

The company’s governance is straightforward, with Jack Morgan as sole director and owner, providing clear control but also concentration risk.

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4. Recommendations

• Activate Business Operations: Begin generating revenue streams to move beyond dormant status. Without operational trading, the company cannot build financial strength or resilience.
• Establish a Financial Foundation: Inject working capital or secure funding to enable initial expenses such as marketing, staffing, or property leasing related to the real estate agency business.
• Develop Financial Controls: Implement basic financial record keeping and cash flow management to monitor the company’s "vital signs" as it begins trading.
• Plan for Growth: Set clear business objectives and milestones to transition from dormancy to active operation, including marketing strategies and client acquisition.
• Regular Monitoring: Conduct periodic financial reviews to detect early symptoms of financial distress or opportunities for improvement.

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