ASSESS ON DEMAND LIMITED

Executive Summary

ASSESS ON DEMAND LIMITED is a nascent micro-entity operating in the UK’s dynamic software publishing sector, characterized by lean financials and minimal staffing typical of early-stage startups. Positioned as a niche player, it faces both opportunities from growing demand for specialized software solutions and challenges related to scale and competitive talent acquisition. Its current financial profile aligns with industry expectations for a company in formation, emphasizing agility over asset intensity.

ASSESS ON DEMAND LIMITED - Analysis Report

Company Number: 15053498

Analysis Date: 2025-07-29 12:43 UTC

1. Industry Classification
   ASSESS ON DEMAND LIMITED operates within SIC code 58290, classified as "Other software publishing." This sector broadly covers companies engaged in publishing software not included in standard categories such as packaged software or system software. Typical activities include the creation and distribution of niche or custom software solutions, cloud-based software-as-a-service (SaaS) platforms, and specialized software tools. The sector is characterised by rapid innovation cycles, relatively low fixed asset bases, and a high reliance on intellectual property and human capital.

2. Relative Performance
   Given ASSESS ON DEMAND LIMITED’s status as a micro-entity incorporated in August 2023, the financials reflect an early-stage company profile typical within software publishing startups. With fixed assets of only £200 and net current assets of £7,462, the company’s balance sheet is very lean, consistent with industry norms where significant capital investment in physical assets is uncommon. The presence of a single employee aligns with the norm for micro-entities in this sector, which often start with minimal staffing and scale as product development and sales progress. The shareholder funds of £7,662 indicate initial capital injection but no substantial accumulated earnings or debt, typical for a first-year entity.

3. Sector Trends Impact
   The UK software publishing industry is currently influenced by several trends directly relevant to ASSESS ON DEMAND LIMITED’s business environment:

• Increasing demand for cloud-based and SaaS solutions, driven by digital transformation across sectors.
• Heightened competition from both established global software publishers and agile startups focusing on niche verticals.
• Growing emphasis on data security, compliance, and integration capabilities.
• The challenge of attracting and retaining skilled software development talent amid a competitive labour market.
• The potential for rapid scaling if the company’s software solutions address specific market needs effectively.

Given the company is in its infancy, these trends present both opportunities for growth and challenges in terms of differentiation and resource acquisition.

4. Competitive Positioning
   ASSESS ON DEMAND LIMITED appears to be a niche startup player within the broader software publishing sector. Its micro-entity status and initial financial profile suggest a focus on product development or early-stage market entry rather than immediate large-scale commercial operations. Strengths include low overhead and the agility to adapt quickly to market demands. However, the company currently lacks scale, financial reserves, or a broad workforce, which are typical competitive disadvantages compared to established incumbents or larger SMEs in software publishing. The sole director and 75-100% shareholder control by Joseph Duckworth imply streamlined decision-making but also concentrate operational risk and capacity limitations.

Executive Summary