ASSURED COMPUTING LTD

Executive Summary

Assured Computing Ltd is a micro-entity operating in the competitive UK IT consultancy sector, characterized by a small asset base and a single employee. While it benefits from agility and low overheads typical of niche players, its scale limits market influence and growth opportunities amid a sector driven by digital transformation and heightened competition. Strategic focus on specialized services and local market penetration will be critical for its sustainable development.

ASSURED COMPUTING LTD - Analysis Report

Company Number: 14457272

Analysis Date: 2025-07-29 13:31 UTC

1. Industry Classification
   Assured Computing Ltd operates within the Information Technology Consultancy sector, as identified by SIC code 62020. This sector encompasses firms primarily engaged in providing expert advice and assistance on IT strategy, systems integration, and software implementation. Key characteristics include a reliance on skilled consultants, project-based revenue streams, and a dynamic market driven by rapid technological change and digital transformation demands.

2. Relative Performance
   As a micro-entity, Assured Computing Ltd’s financials reflect a very small-scale operation. With net assets around £46k to £47k and a single employee, it is significantly below the average size and turnover of typical UK IT consultancy firms, which often qualify as small or medium enterprises (SMEs) with turnovers ranging from hundreds of thousands to several million pounds annually. The company’s balance sheet shows stable net current assets and no long-term liabilities, indicating prudent financial management but limited operational scale. Unlike larger IT consultancies, Assured Computing Ltd does not report a profit and loss account publicly, consistent with micro-entity reporting exemptions, making performance benchmarking on profitability difficult.

3. Sector Trends Impact
   The IT consultancy sector is experiencing strong growth driven by increased demand for digital transformation, cloud computing, cybersecurity, and data analytics services. Businesses are outsourcing more IT functions to consultants to gain access to specialized expertise and accelerate innovation. However, the sector is also highly competitive, with pressure on margins due to abundant freelance consultants and larger firms offering bundled services. For a micro-entity like Assured Computing Ltd, market entry barriers are relatively low, but growth requires building a strong client base and differentiating through niche expertise or local market focus. Economic uncertainty and potential IT budget constraints following macroeconomic pressures may also influence demand.

4. Competitive Positioning
   Assured Computing Ltd currently functions as a niche player or micro-consultancy with a single director-owner controlling the business. Its strengths lie in its lean cost base and flexibility, allowing swift adaptation to client needs without the overheads of larger consultancies. However, its limited size and resources restrict its ability to scale projects, invest in marketing, or diversify IT service offerings. Compared to typical competitors in the consultancy sector—ranging from boutique firms to large multinational consultancies—it lacks brand recognition and economies of scale. The company’s survival and growth prospects depend on leveraging specialized knowledge, strong client relationships, and potentially targeting underserved local or specialized IT consultancy niches.