AST CRAZE LTD

Executive Summary

AST CRAZE LTD is an active, micro-entity retail business with a simple ownership structure and compliant filings. However, its negative net current assets and early stage of development signify moderate liquidity and operational risks. Further review of its business model and cash flow is recommended to fully assess financial stability.

AST CRAZE LTD - Analysis Report

Company Number: 14551094

Analysis Date: 2025-07-29 14:24 UTC

1. Risk Rating: MEDIUM
   Justification: AST CRAZE LTD is a newly incorporated micro-entity with modest net assets and current liabilities slightly exceeding current assets, resulting in a negative net current asset position. While the company is active and compliant with filings, the limited financial scale and early stage of operations introduce moderate risk regarding liquidity and operational sustainability.

2. Key Concerns:

• Liquidity Position: Current liabilities (£5,600) exceed current assets (£5,133), producing a negative net current asset figure (-£467), which may indicate potential short-term liquidity constraints.
• Operational Scale: No employees reported and minimal fixed assets (£2,358) suggest a very small or nascent operational base, raising questions about revenue generation and business sustainability.
• Financial History & Transparency: Being only about 1.5 years old with limited financial track record restricts the ability to assess ongoing operational performance and creditworthiness.

3. Positive Indicators:

• Compliance and Good Standing: All statutory filings (accounts and confirmation statements) are up-to-date with no overdue submissions or penalties, indicating good governance and regulatory compliance.
• Shareholder Control: Single shareholder/director with 75-100% ownership provides clear control and decision-making authority, which can facilitate swift strategic moves.
• Net Asset Position: Positive net assets (£1,891) despite the small scale, showing the company has a basic equity buffer.

4. Due Diligence Notes:

• Investigate the company’s business model and revenue sources to understand how it intends to cover liabilities and grow.
• Review cash flow projections and bank statements (if accessible) to assess liquidity beyond the balance sheet snapshot.
• Verify any off-balance sheet liabilities or contingent obligations that might impact solvency.
• Confirm the experience and background of the sole director to evaluate operational capability.
• Monitor future filings for signs of growth, profitability, or financial distress.