BE AT THE GAME LTD

Company number 12615133 ·

Active

This analysis was written by an AI from the company's public filings. It may contain errors or omissions and is not financial or professional advice.

BE AT THE GAME LTD - Analysis Report

Company Number: 12615133

Analysis Date: 2025-07-20 18:55 UTC

Financial Health Assessment for BE AT THE GAME LTD


1. Financial Health Score: D

Explanation:
The company shows persistent negative net assets and shareholder funds, indicating a financial condition akin to a patient with chronic illness. While it remains active, the balance sheet reveals ongoing distress symptoms, such as significant liabilities outweighing assets and very limited cash reserves. This score reflects substantial financial vulnerability but not immediate insolvency.


2. Key Vital Signs

Metric Value (2024) Interpretation
Current Assets £369 Extremely low liquidity; "healthy cash flow" severely lacking.
Cash on Hand £369 Insufficient cash buffer to cover immediate obligations.
Current Liabilities £40,000 High short-term obligations creating liquidity strain.
Net Current Assets -£3,956 Negative working capital; symptoms of cash flow stress.
Net Assets (Equity) -£43,956 Significant accumulated losses; indicates "poor financial health".
Shareholders' Funds -£44,056 Negative equity; shareholders’ capital wiped out, akin to “critical condition”.
Employee Count (Average) 0 No employees, suggesting limited operational activity or outsourcing.

3. Diagnosis

  • Liquidity Crisis: The company holds only £369 in cash against £40,000 current liabilities, a dangerously low liquidity ratio. This equates to a severe cash flow deficiency, analogous to a patient with dangerously low blood pressure.

  • Negative Net Worth: The persistent negative net assets over four years (from -£43,400 in 2021 to -£43,956 in 2024) show no signs of recovery or capital injection. This “symptom” indicates ongoing losses or insufficient capital to cover debts.

  • High Debt Burden: Long-term creditors remain consistent at £40,000, suggesting a debt burden the company has not reduced. This sustained liability is a chronic condition weighing down financial health.

  • Lack of Operational Scale: Zero employees on average indicates minimal operational activity or possibly a holding entity rather than an active trading company. This could explain low current assets but raises concerns about revenue generation capacity.

  • No Auditor Review: The financial statements are unaudited, limiting external validation of financial integrity. For a company in distress, this is like lacking a second medical opinion.

  • Control and Management: Four directors with significant control percentages suggest concentrated management, which may be a strength or a risk depending on governance quality.


4. Recommendations

  1. Improve Liquidity:

    • Seek immediate capital injection from shareholders or external investors to stabilize cash flow.
    • Negotiate extended payment terms with creditors or restructure debt to reduce immediate liabilities.
  2. Operational Review:

    • Assess business model viability given no employees are reported. Consider whether the company should scale operations or pivot strategy to generate revenue.
  3. Financial Restructuring:

    • Engage professional advice to consider debt restructuring, possibly through formal arrangements (e.g., Company Voluntary Arrangement) to avoid insolvency.
  4. Cost Control:

    • Minimize overheads and discretionary expenses to preserve cash reserves.
  5. Enhance Transparency:

    • Although not mandatory, consider audit or independent review for improved financial governance and stakeholder confidence.
  6. Strategic Planning:

    • Directors should develop a clear turnaround plan focusing on revenue growth or controlled wind-down if recovery is not feasible.

Perspective: Financial Health Diagnostician · Model: gpt-4.1-mini · Generated 20 July 2025

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