BORN 2 DANCE LIMITED

Executive Summary

Born 2 Dance Limited is a micro-entity operating in the UK performing arts sector, characterized by modest financial resources and a single-employee structure typical of start-ups in this creative field. While positioned as a niche player with direct owner control, the company faces challenges common to new entrants, including limited capital and market presence. Sector recovery and digital innovation trends offer potential growth avenues, but scaling will be critical for competitive sustainability.

BORN 2 DANCE LIMITED - Analysis Report

Company Number: 15113072

Analysis Date: 2025-07-20 11:34 UTC

1. Industry Classification
   Born 2 Dance Limited operates within the Performing Arts sector, classified under SIC code 90010. This sector includes entities engaged in live artistic performances such as dance, theatre, and music. Characteristics of this sector include a high reliance on creative talent, often small-scale operations, and fluctuating revenue streams dependent on event schedules, audience demand, and cultural trends. The sector typically comprises a mix of micro and small enterprises, with a significant portion being sole proprietorships or small private limited companies.

2. Relative Performance
   As a micro-entity incorporated recently in September 2023, Born 2 Dance Limited's financials reflect a nascent stage typical for start-ups in the performing arts. With fixed assets of £319 and net current assets of £3,398, the company maintains a modest balance sheet. Net assets stand at £561, indicating limited equity investment or accumulated profits so far. The company reports only one employee (the director), which aligns with typical micro businesses in this sector where initial operations are often owner-led without significant staff. Compared to industry benchmarks, where even small performing arts companies may have turnover ranging from tens to hundreds of thousands of pounds annually and varying asset bases, Born 2 Dance appears to be in the very early development phase with limited financial scale and operational breadth.

3. Sector Trends Impact
   The performing arts sector in the UK has been undergoing gradual recovery following disruptions from the COVID-19 pandemic, with renewed demand for live performances and community engagement activities. However, challenges persist around funding, audience attendance variability, and competition for grants or sponsorship. Digital innovation and hybrid performance models are emerging trends, influencing how companies position themselves. For a micro-entity like Born 2 Dance, these trends present both opportunities for niche market engagement and risks related to limited capital and market reach. The reliance on director advances and limited fixed assets also highlights the vulnerability to cash flow constraints common in early-stage performing arts enterprises.

4. Competitive Positioning
   Born 2 Dance Limited is clearly a niche player within the performing arts sector, operating on a micro scale with a single director and no reported audited financials. Strengths include agility, low overheads, and direct control by the principal owner who also holds full voting rights and decision-making power. However, weaknesses relative to typical competitors include very limited financial resources, minimal asset base, and no evidence yet of revenue generation or diversification. Larger or more established competitors in the sector benefit from economies of scale, broader networks for audience engagement, and often access to public or private funding streams. Born 2 Dance’s current position suggests it is in the foundational phase, needing to build its brand, diversify income, and scale operations to compete effectively.