BRONZED & BEYOND LIMITED

Executive Summary

SUNOHOLIC SUNBEDS LTD operates as a micro-entity in the specialised retail cosmetics sector with a potential niche in sunbed-related equipment. Its financials reveal negative net working capital and net liabilities, positioning it as a small-scale, potentially vulnerable player in a competitive and evolving market. Unless it leverages unique local advantages or niche product offerings, the firm faces significant challenges competing with larger retailers and adapting to sector trends such as digitalisation and sustainability demands.

SUNOHOLIC SUNBEDS LTD - Analysis Report

Company Number: SC694355

Analysis Date: 2025-07-29 16:58 UTC

1. Industry Classification
   SUNOHOLIC SUNBEDS LTD operates primarily in the retail sector under SIC code 47750, which corresponds to the retail sale of cosmetic and toilet articles in specialised stores. This sector typically involves selling beauty-related products such as cosmetics, skincare, and personal care items through physical retail outlets or online platforms. The company also holds SIC code 28990, relating to the manufacture of other special-purpose machinery not elsewhere classified, which could imply some involvement in equipment related to tanning or sunbeds. The retail cosmetics sector is characterised by high competition, fast-changing consumer preferences, and the need for effective marketing and product differentiation.

2. Relative Performance
   SUNOHOLIC SUNBEDS LTD is classified as a micro-entity, indicating a very small scale of operations with limited turnover and balance sheet size. Its financials show net liabilities (negative net current assets) increasing from approximately £29k in 2024 to £33.5k in 2025, which is unusual and suggests the company carries more short-term liabilities than current assets. This is atypical for a healthy retail operation, where positive working capital is the norm to fund inventory and daily operations. The company’s net assets are negative, reflecting accumulated losses or creditor financing. No turnover or profit figures are disclosed, but the small asset base and employee count (average of 1 employee) confirm a very small-scale, potentially start-up or early-stage business.

3. Sector Trends Impact
   The retail sale of cosmetic and toilet articles sector has seen significant shifts in recent years, driven by digital transformation, rising consumer demand for sustainable and “clean” beauty products, and increased competition from online marketplaces. Post-pandemic consumer behaviour trends show a preference for omni-channel retailing and personalized shopping experiences. Additionally, regulatory scrutiny around product safety and claims is increasing. Given SUNOHOLIC SUNBEDS LTD’s small scale and potential niche focus (possibly on sunbeds or related equipment), the company may face challenges scaling in a market dominated by larger chains and e-commerce platforms unless it leverages unique product offerings or local market knowledge.

4. Competitive Positioning
   SUNOHOLIC SUNBEDS LTD appears to be a niche player with minimal scale, likely focusing on a local or specialist market segment in Aberdeenshire. Compared to typical competitors in the cosmetics retail sector—ranging from large national chains to established online retailers—the company’s financial position is weak, with negative net working capital and net liabilities indicating liquidity pressures. Strengths may include a focused product range, local presence, and direct control by a sole significant shareholder who is actively involved as director. However, the company’s ability to compete on price, marketing reach, and product diversity is likely limited. The lack of audit requirement and micro-entity reporting standard suggests a streamlined compliance approach but also limits transparency for external investors or partners.