CALL OF THE WILD (HOLDINGS) LTD

Executive Summary

Call of the Wild (Holdings) Ltd operates within the UK management consultancy sector but distinguishes itself through significant fixed assets and property holdings, suggesting a hybrid business model. While this diversification may offer stability, its negative working capital and substantial liabilities contrast with typical consultancy firms which are generally asset-light and maintain positive liquidity. Consequently, the company functions more as a niche player with potential liquidity constraints in a competitive and rapidly evolving consultancy market.

CALL OF THE WILD (HOLDINGS) LTD - Analysis Report

Company Number: 12941329

Analysis Date: 2025-07-29 12:51 UTC

1. Industry Classification
   Call of the Wild (Holdings) Ltd operates under SIC code 70229, classified in the "Management consultancy activities other than financial management" sector. This segment typically includes firms providing strategic, operational, and organizational consulting services excluding financial advisory. Key characteristics of this sector include reliance on intellectual capital, relatively low capital intensity compared to manufacturing or retail, and a focus on bespoke client solutions. The sector often sees fluid client demands tied to economic cycles, regulatory changes, and digital transformation initiatives.

2. Relative Performance
   Given the company’s financials to 31 December 2024, it holds fixed assets worth approximately £1.49 million, with net assets of £362,186. The company exhibits negative net current assets around -£299k, primarily due to high current liabilities (£301k) relative to current assets (£2.1k). This negative working capital position contrasts with typical management consultancy firms, which usually maintain positive working capital as cash flow management is crucial given the service nature of the business. Additionally, the company carries significant long-term liabilities (£820k), which is somewhat atypical for a small-to-medium enterprise (SME) in consultancy, where leverage tends to be low unless property holdings or major investments are involved. This is reinforced by the presence of tangible fixed assets and investment property valued at £1.49 million and £235k respectively, indicating the company’s activities may include asset-heavy operations or property holdings alongside consultancy services.

3. Sector Trends Impact
   The management consultancy sector in the UK has been evolving with increasing digital transformation demands, ESG (environmental, social, governance) advisory needs, and a shift towards hybrid consulting models combining remote and on-site services. Firms with substantial fixed assets and property holdings are less common in pure consultancy and may face challenges adapting rapidly to these trends compared to asset-light competitors. Furthermore, the sector is competitive with pressure on fees and demand for demonstrable ROI from consulting engagements. The company’s high fixed assets may limit operational flexibility, but could also provide collateral or stability if these assets generate income (e.g., rental income from investment properties).

4. Competitive Positioning
   Call of the Wild (Holdings) Ltd appears to be a niche player rather than a sector leader or typical follower. Its sizable fixed assets and investment property suggest a hybrid business model blending consultancy with property investment or other asset management activities. While this can be a strength by diversifying income streams, it deviates from the pure consultancy model, which could limit scalability and responsiveness. The company’s negative working capital and high long-term liabilities may pose liquidity risks, especially compared to industry norms where cash flow and receivables management are crucial. The absence of employees (average zero reported) further indicates a possible holding or investment role rather than active consultancy operations. Competitors in the sector tend to be more asset-light with positive working capital, enabling agility and faster adaptation to market changes.