CASSIO HOME SUPPORT LIMITED

Executive Summary

CASSIO HOME SUPPORT LIMITED is a micro-entity new entrant in the non-residential social care sector, currently operating at a startup phase with negative net assets typical of early-stage companies in this fragmented and demand-driven industry. While facing common sector challenges such as funding pressures and workforce constraints, it holds potential to carve a niche through tailored home support services. Strengthening financial footing and scaling operations will be crucial for competitive positioning against more established providers.

CASSIO HOME SUPPORT LIMITED - Analysis Report

Company Number: 14601393

Analysis Date: 2025-07-29 20:01 UTC

1. Industry Classification
   CASSIO HOME SUPPORT LIMITED operates under SIC code 88990, which covers "Other social work activities without accommodation not elsewhere classified." This sector typically includes non-residential social care services such as home care, support for vulnerable adults, and social work-related assistance delivered outside of residential facilities. Key characteristics of this sector include a high reliance on skilled caregivers, regulatory compliance demands, and sensitivity to public funding and local authority contracts. The sector is fragmented with numerous small and micro-sized providers, many operating as private limited companies or voluntary organizations.

2. Relative Performance
   As a newly incorporated micro-entity (incorporated January 2023), CASSIO HOME SUPPORT LIMITED reported a net current liability position of £3,876 as of January 31, 2024, with minimal current assets (£185) and current liabilities (£4,061). It employs an average of three staff, consistent with small-scale operations in this segment. Compared to typical benchmarks in non-residential social care, where turnover and asset base tend to be modest but positive, the company’s negative net assets indicate initial startup losses or early-stage investment costs rather than operational profitability. This is not uncommon for first-year operations in this sector, which often require upfront expenditures before achieving sustainable cash flows.

3. Sector Trends Impact
   The home support and social care sector in the UK is experiencing several influencing trends: increasing demand driven by an aging population, rising regulatory standards (e.g., CQC inspections), and ongoing workforce challenges including recruitment and retention of care staff. Additionally, funding pressures from local authorities and changes to social care funding mechanisms impact profitability. New entrants like CASSIO HOME SUPPORT LIMITED face challenges in securing contracts and achieving economies of scale. However, the growing market demand provides opportunities for niche providers that can demonstrate quality and reliability.

4. Competitive Positioning
   CASSIO HOME SUPPORT LIMITED is positioned as a micro-sized, likely niche player within the broader home care market. Its private limited company structure and sole control by Mrs. Kylee Green suggest a founder-led, closely managed operation. Strengths include agility and the ability to tailor services locally. Weaknesses include limited financial resources, as evidenced by negative net assets and minimal working capital, which may constrain growth and operational resilience. Compared to established competitors with stronger balance sheets and broader client bases, this company will need to focus on building reputation, securing contracts, and improving financial stability to progress beyond the startup phase.