CHEO SPORTS LIMITED

Executive Summary

Cheo Sports Limited is an early-stage micro-entity operating in the UK management consultancy sector, characterised by low fixed assets and a modest net asset base typical for new boutique consultancies. The company currently functions as a niche player with limited scale but potential agility to capitalize on evolving sector trends such as digital transformation and ESG advisory. While it faces challenges related to limited resources and market presence, its financial position reflects prudent early-stage management suitable for gradual growth in a competitive industry.

CHEO SPORTS LIMITED - Analysis Report

Company Number: 15351276

Analysis Date: 2025-07-20 15:09 UTC

1. Industry Classification

Cheo Sports Limited operates within the "Management consultancy activities other than financial management" sector, classified under SIC code 70229. This sector encompasses firms providing strategic, operational, and organizational advisory services to businesses across various industries, excluding financial management consultancy. Typically, companies in this sector offer expertise in business improvement, change management, marketing, human resources, and other non-financial business consulting services. The sector is characterised by high knowledge intensity, reliance on skilled professionals, and often operates with lean asset bases, focusing on intellectual capital and client relationships.

2. Relative Performance

Cheo Sports Limited is a recently incorporated micro-entity, with a financial year ending 31 December 2024. Key financial metrics include fixed assets of £5,347 and net current assets of £23,433, resulting in net assets of £27,178 and shareholder funds fully aligned at £27,178. The company employs an average of 2 people, consistent with micro-entity thresholds. Compared to typical benchmarks in the management consultancy sector, where firms often exhibit low fixed assets and rely on human capital, Cheo Sports’ asset composition aligns with sector norms. Its net asset base is modest but appropriate for a start-up micro-company. The absence of turnover data limits direct revenue comparisons, but the balance sheet reflects a healthy working capital position (current assets exceed current liabilities by ~£23k), suggesting prudent financial management at this nascent stage.

Within the UK management consultancy sector, small to medium enterprises often register annual turnover ranging from £100k to several million pounds, with micro-entities focusing on initial client acquisition and service delivery. Cheo Sports’ financials are consistent with early-stage development rather than established scale.

3. Sector Trends Impact

The management consultancy sector in the UK is influenced by trends such as digital transformation, increased demand for ESG (Environmental, Social and Governance) advisory, and the growing importance of agile business models post-pandemic. Firms offering specialized consultancy services in technology adoption, sustainability strategies, and organizational resilience are experiencing growth. Additionally, remote working and digital platforms have altered client engagement models, lowering barriers to entry but increasing competition.

As a new entrant, Cheo Sports Limited is positioned to leverage these trends by tailoring its consulting offerings to emerging client needs and leveraging digital tools. However, the sector also faces competitive pressure from established consultancies and freelance consultants, requiring differentiation through niche expertise or innovative service delivery.

4. Competitive Positioning

Cheo Sports Limited is currently a micro, private limited company with limited financial resources and a very small workforce, positioning it as a niche or boutique player rather than a market leader or follower. The company’s ownership and control are concentrated with a single individual (Mr Stewart William Walker), enabling agile decision-making but potentially limiting scale and resource access.

Strengths relative to typical competitors include:

• Low overhead structure appropriate for a start-up consultancy.
• Potential for personalized client service due to small size and directorship involvement.
• Flexibility to adapt quickly to evolving client demands and sector trends.

Weaknesses or challenges include:

• Limited brand recognition and market presence as a newly incorporated firm.
• Restricted financial and human capital resources to compete with larger consultancies or established SMEs.
• Potential vulnerability to market entry barriers related to reputation and network effects prevalent in consultancy.

Overall, Cheo Sports Limited fits the profile of a start-up boutique consultancy operating within a competitive, knowledge-driven sector. Its financials reflect typical micro-entity characteristics with foundational working capital and minimal fixed assets, positioning it for gradual growth as it establishes a client base and expands capabilities.