CHERISE ULRICKA LIMITED

Executive Summary

CHERISE ULRICKA LIMITED is classified in the luxury slow fashion niche intersecting beauty treatment and textile manufacturing sectors but remains dormant with no trading activity or financial performance to date. While it aligns with positive industry trends toward sustainability and bespoke offerings, it currently operates at a pre-commercial stage with minimal assets and no workforce. Its future competitive position will depend on its ability to launch operations effectively and differentiate in a highly competitive luxury market.

CHERISE ULRICKA LIMITED - Analysis Report

Company Number: 13786382

Analysis Date: 2025-07-29 19:53 UTC

1. Industry Classification

CHERISE ULRICKA LIMITED is classified primarily under SIC code 96020, which corresponds to "Hairdressing and other beauty treatment." Additionally, the company holds classifications related to "Other food services" (56290), and manufacturing sectors including "Manufacture of non-wovens and articles made from non-wovens, except apparel" (13950) and "Manufacture of knitted and crocheted fabrics" (13910). Despite these multiple SIC codes, the company's public-facing brand and website emphasize a focus on luxury slow fashion, suggesting a niche positioning within the fashion and beauty sector, specifically targeting high-end apparel and beauty-related services.

2. Relative Performance

The company is dormant with no trading activity reported in its filed accounts for 2023 and prior years. Financially, it holds nominal fixed assets (£2) and current assets (£2) with no liabilities and no turnover or expenses recorded. This indicates that CHERISE ULRICKA LIMITED has yet to commence commercial operations or generate revenue. Compared to typical industry benchmarks for hairdressing, beauty treatment, or fashion manufacturing businesses in the UK—where turnover, employee count, and asset base rapidly scale during operational phases—this company is at an embryonic stage with no measurable performance against sector norms.

3. Sector Trends Impact

The luxury fashion and beauty treatment industries in the UK are characterized by growing consumer demand for sustainable, slow fashion and high-quality, bespoke beauty services. Trends favor brands that emphasize ethical sourcing, artisanal craftsmanship, and personalized customer experiences. However, these sectors are also highly competitive and capital-intensive in terms of marketing, product development, and retail presence. Given CHERISE ULRICKA LIMITED's dormant status and minimal asset base, it is currently insulated from immediate sector pressures but will need to navigate these trends carefully upon operational launch to capture market share effectively.

4. Competitive Positioning

As a dormant company with a niche luxury slow fashion brand identity, CHERISE ULRICKA LIMITED is not yet a market player. The lack of trading history or financial activity means it is neither a leader nor an established follower in its sectors. Its strengths lie in the focused brand positioning underpinned by the director’s expertise as a fashion designer. However, the company currently lacks scale, operational infrastructure, revenues, and workforce—key competitive factors in the beauty and fashion industries. To compete with established players, it will need to develop product lines, secure distribution channels, and build brand recognition.