CLEAN & FIT PROJECT LTD

Executive Summary

CLEAN & FIT PROJECT LTD is a micro-sized player in the UK food services sector with a stable leadership but constrained financial resources. Its competitive advantage lies in operational agility and a growing client base, yet the company must urgently address liquidity and working capital challenges to capitalize on growth opportunities. Strategic focus on cash flow improvement, service diversification, and market expansion will be critical to transition from a fragile start-up phase to sustainable growth.

CLEAN & FIT PROJECT LTD - Analysis Report

Company Number: 12813015

Analysis Date: 2025-07-20 14:50 UTC

1. Market Position
   CLEAN & FIT PROJECT LTD operates within the "Other food services" segment (SIC 56290), a niche within the broader food services industry in the UK. As a private limited company incorporated in 2020, it is a micro-sized enterprise with a very small equity base and low turnover implied by minimal financial scale. Its market presence appears modest, likely serving localized or specialized food service needs rather than competing with large catering or hospitality firms.

2. Strategic Assets
   The company’s key strategic asset is its lean operational structure, reflected in a single director and minimal fixed assets, enabling agility and low overhead costs. The steady increase in debtors from £3,582 in 2023 to £7,164 in 2024, though coupled with a negative cash position, indicates a growing client base and potentially expanding sales volume. The company’s exemption from audit and filing as an abridged account suggests cost-effectiveness in compliance. The director’s continuous involvement since inception provides leadership stability.

3. Growth Opportunities
   Given the company’s micro size and recent establishment, growth potential lies primarily in scaling customer acquisition and improving cash flow management. Expansion could be targeted through diversifying service offerings within the food services niche, leveraging digital marketing to increase brand visibility, or entering into partnerships with complementary businesses. Enhancing working capital by reducing outstanding debtor days and securing short-term financing could unlock operational scalability. Geographic expansion within London or adjacent markets may also be viable given the central London address.

4. Strategic Risks
   The company faces significant liquidity risk, demonstrated by a negative cash balance (-£191) despite an increase in debtors, and current liabilities (£14,257) exceeding current assets (£6,973). This working capital deficit could constrain operational continuity if not managed promptly. The absence of significant equity capital (share capital of £1) and accumulated losses reflected in the negative profit and loss reserves (~-£7,285) signal fragile financial health. Limited employee capacity (average 1 employee) may restrict service delivery and growth execution. Additionally, the micro scale makes the company vulnerable to competitive pressures from larger food service operators and market volatility.