COMPLETE COLOUR LIMITED

Company number 03013444 ·

Liquidation

This analysis was written by an AI from the company's public filings. It may contain errors or omissions and is not financial or professional advice.

Financial Health Assessment: Complete Colour Limited

1. Financial Health Score: F

This patient has been pronounced deceased. Complete Colour Limited is in a state of terminal financial decline, with dissolution already initiated (scheduled completion: 01 August 2026). The company's equity has been virtually extinguished, leaving just £113 in net assets from a peak of over £203,000 seven years prior. This is the corporate equivalent of end-stage organ failure – every vital system has been progressively shutting down.


2. Key Vital Signs

Metric 2024 2023 Trend Interpretation
Net Assets £113 £7,391 ▼▼▼ Critical – equity virtually extinguished
Cash £3,908 £4,286 Severely depleted reserves
Net Current Assets/(Liabilities) (£25,598) (£23,259) ▼▼ Insolvent on a current basis
Total Assets £109,392 £140,057 ▼▼ Continued asset erosion
Total Liabilities £104,027 £126,426 Slight improvement, but still excessive
Shareholders' Funds £113 £7,391 ▼▼▼ Near-total wipeout
P&L Reserve £13 £7,291 ▼▼▼ £7,278 loss in single year
Employees 6 7 Workforce contraction

Historical Trajectory – The Decline is Stark:

Year Net Assets Cash Shareholders' Funds
2017 £203,057 £164,482 £202,957
2018 £161,067 £117,731 £160,967
2019 £108,270 £72,473 £108,170
2020 £78,511 £15,488 £78,411
2021 £66,613 £82,874 £66,513
2022 £44,790 £25,423 £44,690
2023 £7,391 £4,286 £7,291
2024 £113 £3,908 £100

This is a seven-year haemorrhage that has drained approximately £203,000 in equity – a 99.9% decline.


3. Diagnosis

Primary Condition: Terminal Insolvency

The financial data reveals a business suffering from chronic, progressive financial deterioration across virtually every metric. The diagnosis is unambiguous:

Symptoms of Distress:

🔴 Balance Sheet Insolvency (Near-Zero Equity) Net assets of £113 against total liabilities of £104,027 means the company has virtually no buffer against any adverse event. Shareholders' funds have been reduced to the £100 share capital plus a mere £13 in retained profits. This is the financial equivalent of a patient with no immune system – even a minor shock could prove fatal (and evidently has).

🔴 Current Ratio Insolvency Current liabilities (£104,027) massively exceed current assets (£78,429), creating negative working capital of (£25,598). The company cannot pay its debts as they fall due from existing current assets. This is the definition of cash-flow insolvency under the Insolvency Act 1986.

🔴 Severe Cash Depletion Cash has fallen from £164,482 (2017) to £3,908 (2024) – a 97.6% decline. With only £3,908 in the bank against £104,027 in current liabilities, the cash conversion cycle has completely broken down. This is like a patient whose circulatory system has lost almost all blood volume.

🔴 Increasing Reliance on Debt Bank loans and overdrafts have increased from £16,743 to £28,071 – a 67% increase year-on-year. The company is borrowing more while generating less, a classic sign of a business trading while insolvent.

🔴 Directors' Financial Entanglement The accounts reveal complex director loans: - Mr Dean Devlin owes the company £3,054 (unsecured, interest-free, repayable on demand) - Directors are owed £25,386 through loan accounts

This suggests the directors have been propping up the business with personal funds, but even this support has been insufficient and is being withdrawn (£25,386 is down from £42,310 the previous year).

🔴 Trade Debtors Declining Trade debtors fell from £70,360 to £47,743 – while this could indicate better collection, combined with declining turnover and cash, it more likely indicates shrinking revenue.

🔴 Asset Erosion Total assets have fallen from £378,077 (2017) to £109,392 (2024) – a 71% decline. The business has been steadily consuming its own capital to survive.

Underlying Causes:

The wholesale household goods sector (SIC 46499) has faced significant headwinds from e-commerce disruption, Brexit-related supply chain issues, and post-pandemic consumer behaviour shifts. Complete Colour Limited appears to have been unable to adapt its business model sufficiently to maintain viability.


4. Recommendations

Given that the company is already in dissolution, traditional turnaround recommendations are moot. However, for the record and for the directors' future endeavours:

If This Were a Going Concern:

  1. Emergency Cash Management – With only £3,908 in cash and negative working capital of £25,598, immediate action would be needed to stem cash outflows and accelerate receivables collection.

  2. Formal Insolvency Advice – The directors should have sought professional insolvency advice much earlier. Trading while knowingly insolvent carries personal liability risks under wrongful trading provisions (s.214 Insolvency Act 1986).

  3. Creditor Negotiation – With £32,026 owed to trade creditors and £28,071 in bank borrowings, a Company Voluntary Arrangement (CVA) might have provided breathing space.

  4. Director Loan Resolution – The £3,054 owed by Mr Devlin should have been repaid before dissolution proceedings, and the £25,386 owed to directors will likely be written off as an unsecured debt in the dissolution.

  5. Asset Realisation Planning – The £30,963 in tangible assets and £22,674 in work-in-progress should be realised for maximum value before dissolution completes.

For the Directors:

  • Seek professional advice regarding any personal guarantee exposure on the £28,071 in bank borrowings
  • Document decision-making – ensure records demonstrate that insolvency was addressed promptly to mitigate wrongful trading risk
  • Consider the director loan positions – amounts owed by the company to directors (£25,386) will likely be lost as unsecured claims in dissolution

Prognosis: Deceased

The company has entered dissolution proceedings with a scheduled dissolution date of 01 August 2026. This is the corporate equivalent of death – the business has ceased to trade and is being formally removed from the register. The seven-year decline from £203,000 in equity to £113 represents a failure to adapt to market conditions and an inability to generate sustainable returns. There is no path to recovery.

Perspective: Financial Health Diagnostician · Model: glm-5.1 · Generated 5 August 2026