CONVERTR MEDIA LIMITED
Company number 07605651 · Monitor this company
This analysis was written by an AI from the company's public filings. It may contain errors or omissions and is not financial or professional advice.
CREDIT ANALYSIS: CONVERTR MEDIA LIMITED
1. Credit Opinion: DECLINE
Reasoning: Convertr Media Limited presents an unacceptable credit risk for traditional commercial lending facilities. The company is deeply insolvent with negative shareholders' funds of £7.13M (FY2022), has accelerating operating losses (£1.65M loss in FY2022 vs £63k in FY2021), and is entirely dependent on convertible debt funding to continue operations. The loan notes of £4.02M are repayable on demand, creating a senior claim that would extinguish any recovery for unsecured creditors. There is no demonstrated capacity to service additional debt from operating cash flows.
2. Financial Strength
Balance sheet position is critically weak:
| Metric | FY2022 | FY2021 | FY2020 | FY2019 |
|---|---|---|---|---|
| Net Assets/(Liabilities) | (£7.13M) | (£5.41M) | (£5.37M) | (£4.99M) |
| Total Assets | £2.40M | £1.87M | £1.18M | £1.37M |
| Total Liabilities | £5.86M | £3.75M | £3.01M | £2.83M |
- Technical insolvency deepening year-on-year – negative equity has grown from £4.99M to £7.13M over four years
- Liabilities grew 56% in one year (from £3.75M to £5.86M), primarily driven by convertible loan notes increasing from £1.74M to £4.02M
- Asset base is soft – predominantly intangible assets and cash rather than tangible security
- Share capital of only £296 against accumulated losses exceeding £7M demonstrates complete erosion of shareholder investment
The company's net liabilities of £3.32M (Group) and £3.45M (Company) at year-end confirm the entity cannot meet its obligations from its own resources.
3. Cash Flow Assessment
Operating cash flows are negative and deteriorating:
- FY2022 loss of £1,653,841 represents a dramatic 26-fold increase from the prior year's £63,289 loss
- Cash position improved to £1.18M (from £931k), but this is entirely attributable to the injection of convertible loan funding, not operational performance
- Cash burn rate – at the FY2022 loss rate, the £1.18M cash reserve provides approximately 8-9 months of runway absent further funding
- Working capital is severely negative – current liabilities substantially exceed current assets given the overall net liability position
Post year-end funding: The $2.4M additional debt funding received in FY2023 provides temporary liquidity relief but further increases the debt burden and demand repayment risk.
Debt service capability: The company has no demonstrated ability to generate earnings sufficient to cover interest payments on traditional facilities. All available cash is consumed by operations.
4. Monitoring Points
Should any exposure exist or be considered under exceptional circumstances, the following require close surveillance:
| Metric | Current Status | Watch Threshold |
|---|---|---|
| Convertible loan note holder behavior | £4.02M repayable on demand | Any demand for repayment triggers immediate insolvency |
| Monthly cash burn rate | ~£138k/month (based on FY2022 loss) | Cash falling below £500k |
| Revenue trajectory | Not disclosed in filed data | Declining revenue or loss of key clients |
| Further funding rounds | $2.4M received post year-end | Failure to secure next funding round |
| Loan note conversion | Holders may convert to equity | Conversion would dilute but reduce demand risk |
| Auditor going concern opinion | Currently unqualified but emphasis of matter | Any modification or qualification |
| Filing compliance | Current filings up to date | Any accounts becoming overdue |
Critical dependency: This business model is entirely venture/growth-funded. The company's survival depends on continued investor willingness to provide convertible debt or equity. Any withdrawal of investor support would result in immediate cessation of trading.
Summary Assessment
| Factor | Rating | Commentary |
|---|---|---|
| Payment Capability | Very Poor | No operating profits; dependent on external funding |
| Financial Trajectory | Deteriorating | Losses accelerating significantly |
| Business Resilience | Very Weak | Deeply insolvent; demand debt creates fragility |
| Management Quality | Questionable | 13-year-old "early stage" business with £7M+ cumulative losses |