Company Number: 13520415

Analysis Date: 2025-07-29 14:36 UTC

1. Industry Classification

CUSHING COUNTING LIMITED operates under SIC code 82990, categorized as "Other business support service activities not elsewhere classified." This sector covers a broad range of ancillary business services that do not fit into traditional categories such as consultancy, facilities management, or administrative support. Companies in this classification often provide specialized or niche business support, frequently on a micro or small scale, tailored to client-specific needs. Key characteristics include low capital intensity, reliance on intellectual or service-based inputs, and typically a small workforce.

2. Relative Performance

As a micro-entity with an account category classified as Micro, CUSHING COUNTING LIMITED exhibits financial metrics consistent with a very small-scale business. The latest financials for the year ending 31 July 2024 show:

• Current Assets: £14,395
• Current Liabilities: £250
• Net Current Assets: £14,145
• Shareholders' Funds: £14,145
• Average Employees: 1

Compared to typical business support service firms, which can range from micro to large enterprises, these figures place CUSHING COUNTING firmly at the smallest end of the spectrum. The company’s net current assets and shareholders’ funds have significantly decreased from the previous period (2022: £90,069), indicating a contraction or scaling down of operations or capital deployment. This might be indicative of early-stage business adjustments or a strategic pivot common in nascent micro-enterprises.

3. Sector Trends Impact

The business support services sector is influenced by several macro trends:

• Increasing demand for outsourced and flexible support functions as companies seek to control costs.
• Growth in specialized niche services driven by digital transformation and evolving regulatory environments.
• Pressure on margins due to competition from larger service providers and freelance platforms.
• Impact of economic cycles on client budgets, which can affect short-term demand for ancillary services.

For a micro-entity like CUSHING COUNTING, these trends translate to opportunities in offering highly tailored or bespoke services with low overhead, but also risks of revenue volatility and competitive pressure. The relatively low asset base and staff headcount suggest a lean operating model, which can be advantageous in adapting quickly to market changes but may limit scale and breadth of services.

4. Competitive Positioning

Strengths:

• Lean structure with minimal current liabilities and modest asset base reduces financial risk.
• Single director ownership provides streamlined decision-making and control.
• Operating within a broad SIC code allows flexibility to pivot service offerings as needed.

Weaknesses:

• Very limited scale and resources compared to industry peers, restricting ability to compete for larger contracts.
• Noticeable decline in net assets year-over-year may imply challenges in sustaining or growing operations.
• Lack of diversification in workforce and presumably service offerings increases vulnerability to client loss or market shifts.

Compared to typical competitors in business support services, which often include small to medium-sized enterprises with multiple employees and wider service portfolios, CUSHING COUNTING is more of a niche, single-person operation. This positions it as a follower or micro-niche provider rather than a leader. Its survival and growth will likely depend on deep specialization, strong client relationships, or integration into larger service ecosystems.