Company Number: 13109661

Analysis Date: 2025-07-20 13:03 UTC

1. Industry Classification:
   Cyber Angkati Limited operates within the retail sector, specifically classified under SIC code 47910: "Retail sale via mail order houses or via Internet." This sector is characterised by direct-to-consumer sales primarily through online platforms, focusing on product accessibility, competitive pricing, and efficient logistics. The company's stated product focus on GPS and mobile accessories aligns with niche consumer electronics retailing conducted digitally.

2. Relative Performance:
   The company is a small private limited entity, evidenced by its unaudited abridged accounts and modest financial footprint. For the financial year ending January 2024, Cyber Angkati reported net current assets of £7,741 and net assets of the same amount, with no employees recorded, indicating a lean operational structure. Compared to typical online retailers in the UK, which often show higher turnover and more significant working capital, Cyber Angkati is operating at a micro to small scale level. The company’s steady increase in net assets from £4,802 in 2023 to £7,741 in 2024 suggests modest growth, but absolute financial figures remain low relative to industry median benchmarks where small online retailers commonly turnover several hundred thousand pounds annually and hold more substantial inventory and cash reserves.

3. Sector Trends Impact:
   The UK online retail sector has experienced robust growth driven by consumer preference shifts towards e-commerce, accelerated by the COVID-19 pandemic and ongoing digital adoption. Trends such as increased mobile device usage, demand for smart accessories, and enhanced logistics capabilities benefit companies like Cyber Angkati. However, competition is intense with major platforms (Amazon, eBay) and specialised retailers exerting pressure on pricing and margins. Additionally, rising costs in supply chain logistics and regulatory compliance (data protection, consumer rights) pose challenges for small operators. The company’s focus on competitive pricing for GPS and mobile accessories positions it well to capture niche demand, but scalability and brand recognition remain critical hurdles.

4. Competitive Positioning:
   Cyber Angkati appears to be a niche player within the online retail segment, targeting a specific category of consumer electronics accessories. Its strengths include a focused product range and lean cost structure with no recorded employees, which may translate into lower overheads. However, weaknesses include limited scale, minimal liquidity (cash of £155 in 2024), and reliance on a small inventory base (£34,903 stocks). The absence of detailed profit and loss accounts restricts deeper financial analysis but suggests limited revenue generation. Compared to sector norms, the lack of employees and low cash balances could constrain operational agility and marketing reach, putting it at a disadvantage against larger, more resourceful competitors who benefit from economies of scale, sophisticated supply chains, and broader product offerings.